Novelda is a fantastic place for exploring wine, architecture, and local culture. Its vineyards produce some of Spain’s most celebrated wines, and the town’s modernist buildings and castles add a distinctive charm. If you’re keen on tasting authentic regional wines, learning about local craftsmanship, or exploring unique architectural surprises, Novelda offers a variety of tours that cater to different interests. We’re especially fond of the Wine Route with 3 Tastings & Castillo La Mola, which combines a small-group wine experience with a visit to a historic castle—perfect for those who want an intimate tasting with cultural depth.
For travelers who prefer a more comprehensive day, Visit Novelda with a local wine tasting includes visits to wineries, a modernist art-filled castle, and local flavor in one seamless day. Meanwhile, if you’re interested in architecture and tapas, the Novelda: Wine Tasting and Gaudí-Style Sanctuary offers a taste of local wines paired with artisanal tapas and a visit to a Gaudí-inspired sanctuary. For those on a tighter schedule, the Santa Pola, Gran Alacant, Urbanova Guided Wine Tasting provides a quick but flavorful exploration of wine and vineyard life nearby. Lastly, the Alicante/Benidorm: Wine tasting tour, transfer, La Mola Castle combines a scenic winery visit with a trip to the impressive La Mola Castle—an excellent choice for a half-day adventure.
Below, we break down each tour to help you decide which fits your interests and schedule best.
1. Wine Route with 3 Tastings & Castillo La Mola: Small Group
This small-group tour, limited to just four participants, offers an intimate look into Alicante’s vineyards and a historic castle. It’s perfect if you want a personalized experience. The tour starts with pickup at one of six locations, then a 30-minute transfer takes you to a local winery. Here, you’ll enjoy a guided tour and taste three different wines, paired with local snacks, which highlight the region’s viniculture. The guide shares insights into wine production, making this a rewarding experience for oenophiles or curious newcomers.
After the winery, you’ll visit Castillo La Mola, a fortress with panoramic views over Alicante. The visit includes a brief walk through the castle grounds, offering a glimpse into the area’s medieval past. The total experience lasts four hours, with transportation, a guide, and tastings included. Guests consistently praise the personalized service, with a 4.9-star rating from 30 reviews. The focus on small groups ensures plenty of opportunities to ask questions and savor each moment.
Bottom Line: If you’re after an exclusive, in-depth wine and castle experience with a relaxed pace, this tour is a top choice. It’s especially suited for couples or small groups wanting a more personalized outing.
2. Alicante/Benidorm: Wine tasting tour, transfer, La Mola Castle
At number two, this half-day trip combines a visit to a prominent winery near Alicante with a stop at La Mola Castle. It’s a good pick for those who want to combine wine tasting with sightseeing, all with the convenience of organized transport. The tour includes a visit to one of the largest wineries in the Alicante region, where you’ll learn about the wine-making process from vineyard to bottle and indulge in tasting three different wines with accompanying snacks.
The highlight is the visit to La Mola Castle, built in the 19th century, offering sweeping views of the surrounding landscape. The tour lasts approximately 3 to 3.5 hours, with pickup from 17 different locations, making it flexible for travelers staying in Alicante or nearby towns. The reviews are modest, with a 4/5 rating from three reviews, indicating a decent experience suitable for a casual wine lover wanting a quick but rundown.
This tour appeals to those who want to combine wine with some sightseeing without committing to a full day. The pace is relaxed, and the visit to the castle adds a historical touch.
Bottom Line: Ideal for travelers who want a straightforward, well-organized trip to taste regional wines and see a historic castle, all within a few hours.
3. Novelda: Wine Tasting and Gaudí-Style Sanctuary
For around three hours, this experience offers a combination of guided wine tasting with artisanal tapas and a visit to a Gaudí-inspired sanctuary. It’s perfect if you’re interested in local wines and distinctive architecture. The tour begins with a guided tasting of local wines, where your guide explains the nuances of each variation. Paired with the wines are artisanal tapas, enhancing the flavors and providing a true taste of local produce.
After the tasting, you’ll explore a sanctuary designed in the style of Antoni Gaudí, famous for his colorful, organic architecture. The sanctuary’s unique, whimsical design makes it a highlight for architecture fans and anyone curious about modernist influences in Spain. This tour offers a mix of culinary delight and visual wonder, with enough time to absorb the local atmosphere.
While reviews are not listed, the combination of wine, tapas, and architecture makes this tour suitable for curious travelers who enjoy cultural enrichment paired with good food. It’s a great choice for a relaxed, immersive experience.
Bottom Line: Best suited for those who want a combo of wine, food, and striking architecture in a relaxed setting.
4. Santa Pola, Gran Alacant, Urbanova: Guided Wine Tasting Tour
This short, 2.5-hour guided tour offers a focused glimpse into regional wines at a family-run vineyard. It’s ideal for travelers with limited time who still want a quality wine experience. Starting with pick-up at three locations, you’ll head to a local winery where a guide will explain the wine-making process and walk you through the vineyard. Tasting three wines accompanied by snacks, you’ll gain insight into Mediterranean wine traditions.
Guests have praised the tour’s professionalism and punctuality, with a perfect 5/5 rating based on reviews. The tour also includes walking around the vineyard, which enhances the understanding of the wine’s terroir. Since it emphasizes a casual, friendly atmosphere, it’s perfect for those new to wine tasting or seeking a quick, authentic experience.
Bottom Line: A short, friendly tour ideal for travelers who want a relaxed introduction to local wines without a lengthy commitment.
5. Visit Novelda with a local wine tasting
This full-day experience (about six hours) is the most comprehensive on our list, perfect for those who want to enjoy Novelda’s culture, art, and wine. The tour includes visits to several wineries, the impressive Castillo de la Mola, and the Sanctuary of Mary Magdalene, known for its unique organ. The experience offers a sensory journey through history, art, and local flavors, with opportunities to taste different wines along the way.
The tour is suited for travelers with a deeper interest in artistic architecture and culinary traditions. You’ll explore modernist art and enjoy the atmosphere of a town that beautifully blends heritage with contemporary crafts. The full-day format ensures a leisurely pace, with enough time to appreciate each stop.
While reviews are not specified, the detailed itinerary suggests a well-organized, in-depth experience. It’s best for visitors who want to dedicate a day to exploring Novelda’s multifaceted charm.
Bottom Line: Perfect for art and history enthusiasts who also want to enjoy wine and culinary delights in a relaxed, all-encompassing day.
How to Choose Your Perfect Tour
When selecting the right experience, consider your time availability, budget, and interests. If you love intimate, personalized experiences, the Wine Route with 3 Tastings & Castillo La Mola is hard to beat. For a quick overview of regional wines combined with sightseeing, the Alicante/Benidorm tour fits well into a half-day schedule.
Those interested in architecture and culinary pairings might prefer the Gaudí-inspired sanctuary, while travelers on a tight schedule should consider the Santa Pola guided wine tour. For the most immersive experience, the Visit Novelda offers a full-day adventure into the town’s arts, history, and wine.
Think about your interest level—whether you prioritize small-group intimacy, architectural discovery, or comprehensive culture—and plan accordingly. Booking early is advisable, especially in peak seasons, to secure your spot in these popular tours.
Final Thoughts
Novelda offers a range of fascinating wine, cultural, and architectural tours that suit different tastes and schedules. Whether you’re after an intimate tasting experience, a quick wine tour, or a full-day exploration, you’ll find options that deliver authentic insights and memorable moments. For travelers craving a blend of history, art, and flavor, the full-day experience is especially rewarding. For those pressed for time but eager to sample local wines, the Santa Pola tour is a quick, satisfying choice.
No matter your choice, booking in advance helps secure your spot and ensures a smooth, enjoyable experience in this charming town. With its rich wine tradition and stunning architecture, Novelda is a destination that will leave you with great stories and perhaps a few bottles of local wine to take home.
