West Ham United FC London (Olympic) Stadium Tour

Discover the behind-the-scenes of London's Olympic and West Ham stadium. A personalized, 4-hour tour ideal for football fans and stadium enthusiasts.

Thinking about visiting the London Olympic Stadium and catching a glimpse behind the scenes of West Ham United FC? If you’re a football lover or just a sports enthusiast visiting London, this tour could be a nice addition to your trip. We haven’t done it ourselves, but based on detailed reviews, this experience offers a personalized and flexible way to explore one of London’s most iconic venues.

What we like about this tour is the customized experience—you can pick from four different tour options—and the fact that it includes private transportation, meaning no crowds or rushed schedules. It’s also great for those wanting insider knowledge, as guides are often knowledgeable and passionate about the stadium’s history, sports, and events. On the flip side, a potential snag is the price point—at $674.23 for a group of up to 15, it’s on the pricier side. So, this experience will suit visitors who value exclusivity, personalized attention, and have a genuine interest in sports venues.

If you’re after a tour that combines stadium history with a bit of modern sports culture, and you’re comfortable with the cost, this could be a memorable highlight of your London visit. Now, let’s dig into what makes this experience tick, what to expect, and who it’s best for.

Key Points

West Ham United FC London (Olympic) Stadium Tour - Key Points

  • Personalized Experience: Only your group participates, ensuring focused attention.
  • Flexible Tour Options: Four different tour types allow you to tailor your visit.
  • Behind-the-Scenes Access: Go beyond the public areas to see the stadium’s inner workings.
  • Includes Private Transportation: Easy access with minimal hassle.
  • Price Reflects Customization: At around $674 for a group, it’s a premium experience.
  • Ideal for Football Fans: Especially those interested in West Ham, the Olympics, or sports venues.

An Honest Breakdown of the Experience

What is Included and What to Expect?

Right from the outset, this tour promises a private, intimate look at the London (Olympic) Stadium. For those of us who dislike large crowds and want a more personalized experience, this setup has definite appeal. Your group gets private transportation, which is a real bonus in London where logistics can become tricky. However, it’s important to note that your ticket to the stadium isn’t included in the price—so you’ll need to purchase that separately.

The tour typically lasts about 4 hours, giving you ample time to explore the stadium without feeling rushed. You can choose from four different types of tours—though details on each aren’t specified here, the core idea is flexibility to match your interests and schedule.

The Itinerary: What Will You See?

The main stop is of course the London Stadium itself, formerly known as the Olympic Stadium, built for the 2012 Summer Olympics. This part of the tour is what many visitors find most exciting—seeing the venue where world-class athletes once competed and where Olympic ceremonies took place. After the Olympics, the stadium was renovated and now serves as the home of West Ham United FC, a prominent team in the Premier League.

Guides often share insights into the stadium’s transformation from Olympic site to football arena, and some reviews mention that guides are very knowledgeable, especially when talking about the Olympics and West Ham’s history. One reviewer noted, “We learned some of West Ham history and even went into parts of the stadium most fans don’t get to see.” That behind-the-scenes access is what makes this tour special.

Going Behind the Scenes

You might visit areas like the changing rooms, the pitch, and the stands—although some reviews note that the tour length is less than an hour, and parts of the experience can feel brief. Another reviewer appreciated the chance to sit in the manager’s chair or hold a real Olympic gold medal, which are memorable moments.

There’s also mention of the tour covering other sports and events that took place there, like baseball, which is a fun tidbit if you’re interested in multi-use stadiums.

The Guides and Their Knowledge

Reviews consistently praise the guides for being knowledgeable and engaging. One reviewer said, “Richard provided a great tour, with top-notch knowledge.” Having a passionate guide can really enhance the experience—especially when they’re able to tell stories about the stadium’s history, Olympics, and current use.

The Value for Money

At $674.23 for a group of up to 15, this is a premium-priced tour. It’s not the kind of experience you’d take if you’re on a tight budget, but if you’re craving a tailored, in-depth look at this iconic stadium and want the convenience of private transport, it might be worth it. Remember, this price doesn’t include the stadium entry ticket, so budgeting for that separately is necessary.

Reviews from Other Visitors

Some reviews highlight that the tour is less than an hour long, which can feel a bit short for the price. However, most appreciated the personalized attention and the chance to see parts of the stadium rarely open to the public.

A few reviews mention logistical hiccups, like confusion about meeting points or last-minute schedule changes, but these seem to be exceptions rather than the rule. Several visitors also enjoyed holding Olympic medals or exploring the Olympic legacy, which adds a special touch.

Who Is This Tour Best For?

West Ham United FC London (Olympic) Stadium Tour - Who Is This Tour Best For?

This experience is ideal for passionate football fans, especially those who support West Ham or have an interest in Olympic venues. It’s also suited for travelers who value personalized, private tours over large group excursions, and don’t mind paying a bit extra for more exclusive access.

If you’re traveling with family or friends—up to 15 in your group—you’ll appreciate the flexibility and private transportation. However, if you’re after a quick, budget-friendly stadium visit, this might not be your best choice.

Final Thoughts

West Ham United FC London (Olympic) Stadium Tour - Final Thoughts

All in all, the West Ham United FC London (Olympic) Stadium Tour offers a well-rounded experience for those eager to see behind the curtain at one of London’s most iconic sports venues. The inclusion of private transport and multiple tour options means you can tailor your visit, and the guides seem to bring the stadium’s stories to life.

While it’s on the pricier side—mainly due to the personalized approach—many reviewers feel it’s worth the cost for the knowledge, exclusivity, and memorable moments it provides. If you’re a football fanatic or Olympic enthusiast looking for a more intimate look at a storied stadium, this could be a trip highlight.

However, if you’re budget-conscious or expecting a lengthy, in-depth tour, you might find this experience a bit limited in scope. It’s all about what you’re after: a quick, exclusive peek or a more comprehensive stadium visit.

Ready to Book?

West Ham United FC London (Olympic) Stadium Tour



4.0

(22)

“Been here a few times over the years to see many great acts perform at their stadium shows. Last summer was lucky enough to see the Foo fighters an…”

— A Tripadvisor Reviewer, Jun 2025

FAQ

West Ham United FC London (Olympic) Stadium Tour - FAQ

Is this tour suitable for children?
While the experience is mainly focused on the stadium and sports history, children who are football fans or enjoy stadium visits generally find it engaging. The tour’s private nature makes it flexible for families, but always check with the provider about age restrictions.

Does the price include tickets to the stadium?
No, the ticket to enter London Stadium is not included. You will need to purchase those separately.

How long does the tour last?
The tour lasts approximately 4 hours, but some reviews note that the actual guided portion can be less than an hour, depending on the options chosen.

What transportation is provided?
Private transportation is included, making it easy to access the stadium without additional hassle.

Are there different types of tours I can choose from?
Yes, there are four different tour options, allowing you to pick the experience that best fits your interests and schedule.

Is this tour good for sports fans who aren’t West Ham supporters?
Absolutely. The tour covers the Olympics and other sports hosted at the stadium, making it interesting even if you’re not a West Ham fan.

Can I reschedule or cancel?
This experience is non-refundable and cannot be changed once booked, so plan accordingly.

To sum it up, if you’re after an intimate, personalized stadium visit with knowledgeable guides and don’t mind spending a bit more, this tour could be a memorable addition to your London trip. It’s a great pick for football fans and those curious about Olympic venues, offering a glimpse behind the scenes that most visitors don’t get to see.