If you’re looking for a different way to see London’s iconic sights and secret corners, an interactive treasure hunt might be just what you need. This self-guided adventure, offered by CityDays, takes you through some of the most lively and picturesque parts of central London, all while solving clues and uncovering hidden spots. We haven’t personally done this tour, but from what travelers have shared, it’s an engaging, flexible, and budget-friendly way to experience the city.
What really catches our eye about this experience is its flexibility—you can start whenever suits you and take your time. Plus, the inclusion of competitive elements (if you’re into racing against the clock) adds a fun twist. On the flip side, some reviews highlight that the app setup can be tricky for certain users, and the clues aren’t always straightforward, which might be frustrating if you’re not prepared. Overall, it’s a great pick for curious explorers who enjoy a bit of puzzle-solving and discovering London’s lesser-known corners.
This activity is a solid choice for those who appreciate a self-paced, interactive experience that mixes sightseeing with a little mental challenge. It’s particularly well-suited for groups, friends, or even families who enjoy a bit of friendly competition and exploring off the beaten path. If you’re someone who loves quirky activities and a more personalized sightseeing experience, this could be a fun addition to your London itinerary.
- Key Points
- What Is the Treasure Hunt Experience Really Like?
- What’s Included and What’s Not?
- How the Clues and Route Work
- Real Traveler Perspectives
- The Experience, Its Challenges, and Who It’ll Suit
- Final Thoughts on the Treasure Hunt Experience
- Interactive Treasure Hunt Experience – Central London’s Secrets
- FAQ
- More Tour Reviews in London
- More London experiences we've covered
Key Points

- Self-guided flexibility: You choose your start time and pace.
- Educational fun: Learn about London’s hidden and well-known spots through clues.
- Competitive edge: Race against other teams or take your time.
- Walkable route: Covers approximately 4.5 km through central London.
- Duration: About 2.5 to 3.5 hours, depending on your pace.
- Cost: Around $20.57 per person, which is quite reasonable for a guided-like experience.
What Is the Treasure Hunt Experience Really Like?

This treasure hunt is designed as a self-guided adventure, delivered through your mobile device. Once you book, you receive clues sent directly to your phone, guiding you from one London landmark to the next. It’s not a traditional tour with a guide, but rather a game you play on your own schedule—so you can start early in the morning or late in the afternoon, wherever your day takes you.
The route begins in the lively Piccadilly Circus, a perfect starting point because of its familiarity and easy access. From there, you’ll move eastward through notable areas like Covent Garden, Seven Dials, and Soho. Along the way, you’ll work through 15 clues, each unlocking a new destination and revealing more about London’s quirks and history. The clues are designed to be solvable, but some may require thinking a little outside the box, which keeps it fun and engaging.
One of the highlights is the midway break at a tucked-away tavern near Covent Garden. This spot, once frequented by Dickens, offers a cozy place to pause, refresh, and soak in some local ambiance. It’s a nice touch that adds a bit of a local vibe to the experience. Afterward, you’ll continue your journey through Seven Dials towards Soho, ending back at the starting point.
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What’s Included and What’s Not?

For the price, you’re getting a comprehensive treasure hunt experience that’s all on your phone, no guides needed. It’s a flexible activity—you can take as long as you like or try to beat other teams’ times if you’re feeling competitive. This makes it especially appealing for those who want a customized pace or are trying to squeeze in fun between other activities.
However, it’s worth noting that optional breaks in pubs or cafes are not included, so if you plan to pause for drinks or snacks, that will be out of the box. Also, since it’s entirely self-guided, you might find that some clues are a bit tricky or confusing, as mentioned by some users. Still, hints are available if you’re stuck, and messages can be sent if you get lost, which helps keep the frustration at bay.
How the Clues and Route Work

The core of this experience is solving clues sent to your phone, which then tell you where to go next. You reply with the answer, unlocking the subsequent location. This process can be quite interactive, and the challenge level is rated 3 out of 5, so it’s not overly difficult but requires some puzzle-solving skills. If you struggle, hints are available, and you can get messages if you’re genuinely lost.
The entire route spans about 4.5 km—so comfortable walking distance—and takes roughly 2.5 to 3.5 hours. This makes it a manageable activity for a morning or half-day outing, especially if you’re interested in combining it with other sightseeing or shopping in the area.
Some reviews mention the timing element as a plus, with the opportunity to challenge friends or other teams by racing against the clock. Others found the experience more laid-back and relaxing, which is ideal if you prefer exploring at your own pace.
Real Traveler Perspectives
From those who enjoyed the tour, many appreciated how it introduced them to hidden parts of London they wouldn’t have visited otherwise. One reviewer said, “The trip was challenging enough to be fun but not frustratingly difficult,” and noted that it helped discover places unfamiliar to them. Another shared, “The clues were fun to solve, and we loved the way it made us look at the city differently,” highlighting the educational aspect.
However, not everyone loved it. A few reviews mentioned technical hiccups, such as difficulty getting the app working or delays in receiving clues. One reviewer described their experience as “dreadful,” citing long wait times to set up and confusing clues that led to giving up. This highlights the importance of being prepared to troubleshoot if needed.
The price point is generally seen as reasonable, especially considering what you get: a guided adventure without the cost of a personal guide. For around $20, you get a fun, interactive activity that can be tailored to your schedule and interests.
The Experience, Its Challenges, and Who It’ll Suit

This treasure hunt works best for adventurous travelers who enjoy puzzles, exploring new neighborhoods, and doing activities that combine sightseeing with a bit of mental challenge. It’s ideal if you’re traveling with friends or family who like games and are comfortable with navigating on their phones.
That said, those who prefer guided tours or dislike tech-based activities might find the self-guided format less appealing. The clues can be tricky, and some travelers have noted that the app setup can take a few minutes, so patience is key. Also, if you’re visiting during a hot day, be mindful of the 4.5 km walk—wear comfortable shoes and stay hydrated.
While it’s not explicitly marketed as family-friendly, it can be suitable for older children or teenagers who enjoy puzzles and urban adventures. Just keep in mind that the route includes some busy areas, so supervision might be needed.
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Final Thoughts on the Treasure Hunt Experience
For those craving a unique way to explore London, this treasure hunt offers a blend of fun, learning, and physical activity. It’s a great way to see some of the city’s iconic spots while uncovering lesser-known gems and enjoying a bit of friendly competition. The price is reasonable, and the ability to start whenever you please makes it flexible for various schedules.
It’s especially appealing for travelers who love puzzles and want an active, interactive experience that doesn’t involve a large group or a fixed timetable. Keep in mind that technical issues can crop up, but hints and support are there if needed.
If you’re the type of traveler who enjoys a challenge and discovering hidden corners of London at your own pace, this treasure hunt could be a fun addition to your trip. Just prepare your phone, wear comfortable shoes, and be ready for a rewarding, slightly quirky adventure.
Interactive Treasure Hunt Experience – Central London’s Secrets
“Dreadful experience. Took 3 hours to get the app working. Too few instructions, confusing clues, gave up and abandoned it.”
FAQ

How do I start the treasure hunt?
You can start at any time since it’s available without start time restrictions. Once booked, the clues are sent to your mobile phone, and you’re good to go.
What’s the route like?
The walk covers approximately 4.5 km through central London, beginning at Piccadilly Circus and passing through areas like Covent Garden, Seven Dials, and Soho.
Can I do it alone or with a group?
Yes, it works well for both solo travelers and groups. There’s also a competitive element if you want to race against other teams.
How long does it take?
Most people spend between 2.5 to 3.5 hours completing the route, but you can take longer if you prefer a more relaxed pace.
What’s included in the price?
You get a self-guided treasure hunt experience delivered via your mobile phone, with clues and hints available as needed.
Are there any breaks included?
Optional breaks in pubs or cafes are not included but can be taken at your discretion.
Is the activity suitable for children?
While not explicitly marketed as family-friendly, older children or teens who enjoy puzzles might find it fun. Be aware of busy areas and keep an eye on younger kids.
What if I get lost or stuck?
Hints are provided if you’re stuck, and messages can be sent for help. Some users have found the clues challenging but manageable with hints.
What happens if I cancel?
You can cancel free of charge up to 24 hours in advance for a full refund.
If you’re after a different way to explore London and don’t mind a bit of a puzzle, this treasure hunt offers an engaging, budget-friendly option. Just pack your curiosity, comfortable shoes, and a sense of adventure.
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