Traveling to the Azores and looking for a way to truly connect with Pico’s unique landscape, local people, and distinctive wines? This Pico Girl Power Wine Tasting and Cultural Experience promises an authentic peek into the island’s volcanic terroir, driven by passionate local producers and guided by knowledgeable experts. While I haven’t done this exact tour myself, I’ve gathered plenty of insights and reviews to give you a clear picture of what to expect.
What makes this tour stand out? First, the chance to taste volcanic wines made from vines that grow directly in lava soil — a rare and fascinating experience. Second, the guided encounters with local producers and communities offer a genuine look at the island’s wine heritage, not just a touristy tasting. That said, keep in mind that the tour’s price hovers around $189, which may seem steep, but given the exclusivity and personalized experience, many find it well worth it.
This experience is best suited for curious travelers who appreciate good wine, love natural scenery, and want to learn about local culture in an intimate setting. It’s not ideal if you prefer a fast-paced, large-group tour, but if you’re after a curated, meaningful adventure, this could be just right.
Key Points

- Authentic local encounter with independent Pico wine producers, not just commercial wineries
- Stunning landscapes of UNESCO-listed volcanic vineyards and scenic swimming pools
- Expert-guided storytelling that explains the significance of volcanic soil and the history of Pico wine
- Multi-sensory experience combining scenery, taste, and local stories
- Small group size (maximum of 8 travelers) for personalized attention
- LGBTQ+ friendly environment with additional local recommendations
What’s the Experience Like?

This tour offers a balance of scenic walks, cultural insights, and relaxed tastings, making it a well-rounded way to spend a day on Pico. For the adventurous, the walk through the Paisagem Protegida do Lajido da Criacao Velha impresses with its dramatic volcanic vineyards perched by the sea. It’s an area designated a UNESCO World Heritage site, and for good reason. As you stroll among vines growing directly from lava rocks, your guide shares stories about how the first settlers introduced grape growing on this rugged terrain, a practice unchanged for over 500 years.
The guided walk lasts about an hour, and it’s more than just about the scenery — you’ll learn about the unique terroir of Pico wines, which is unlike anything elsewhere. The volcanic soil, combined with the Atlantic climate, creates a distinctive flavor that connoisseurs rave about. The guides, often locals, are good storytellers and passionate about sharing their knowledge, making this part of the experience both educational and engaging.
Reviews highlight the guides’ expertise and friendliness — one reviewer even called the guides “amazing,” emphasizing the warm, personalized vibe. This human connection elevates the experience far beyond just tasting wine.
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The Scenic Breaks and Refreshments

After the walk, the tour takes a breather at a local taverna, where you can sample local liqueurs or Azorean tapas — depending on the weather. It’s a simple stop, but one that adds a cozy, authentic touch to your journey.
Next, the highlight for many is the visit to one of the natural swimming pools. These pools are set in stunning locations, often protected from the Atlantic’s stronger waves, offering a peaceful spot to cool off or just relax after a walk. The pools provide a perfect balance — you get a chance to refresh physically and mentally while exchanging stories with your fellow travelers or guides.
The timing of this break allows for some downtime before heading into the main tasting session, so you arrive with your feet refreshed and appetite ready. It’s a thoughtful touch that enhances the overall experience, making it more than just a tasting but a day of sensory immersion.
The Grand Finale: The Wine Tasting

The final stop is what many participants look forward to: the wine tasting with a promising local producer. This isn’t just a casual sip; it’s an immersive experience where you’ll sample award-winning wines, often from a family-run vineyard taking their vines to new heights.
The setting for the tasting is especially appealing — a beautiful location where the landscape seems to blend into your glass. The guide’s narration helps you understand the nuances of each wine, tying them back to Pico’s volcanic soil and traditional methods. Many reviews mention the delicious local cheeses, fruits, and crackers provided to pair with the wines, elevating the tasting.
One review from Angela highlights this aspect, mentioning “amazing food and wine,” and how sharing the experience with other guests made it even more fun. The small group size, capped at 8, keeps the tasting intimate, allowing for questions and personalized attention.
The quality of the wines tends to impress; many guests note that the wines are distinctive, with some being awarded or emerging as new favorites. It’s a chance to taste something truly local and special, not mass-produced, giving you insight into Pico’s terroir and the passionate people behind it.
Logistics and Practicalities

The tour kicks off at the João Quaresma Maritime Ferry Terminal in Madalena at 10:00 am and lasts about 5 hours, which feels just right — enough time to enjoy every stop without feeling rushed. The private transportation ensures comfort and convenience, especially as the stops are spread out in scenic spots around the island.
The tour is LGBTQ+ friendly, with recommendations for other local activities afterward, making it a flexible option for all travelers. The small group size (maximum of 8 travelers) means you get personalized attention, but it also means booking in advance — typically around 47 days ahead — to secure your spot.
The tour price of roughly $189.73 includes all tastings, snacks, local drinks, and guided narration, which many find fair considering the exclusivity and quality of the experience. Note that hotel pick-up and drop-off are not included, so you’ll need to arrange your own transport to the meeting point.
Summary of Pros and Cons

Pros:
– Authentic encounters with independent, passionate producers
– Beautiful landscapes and UNESCO-listed vineyards
– Personalized, small-group experience
– Knowledgeable guides who make the history and culture come alive
– Delicious local food and award-winning wines
Cons:
– Price might be on the higher side for some travelers
– Requires prior booking well in advance due to limited spots
– No hotel pickup, so plan your transport to the meeting point
Who Is This Tour Perfect For?

If you’re someone who loves discovering local foods and wines beyond the usual, this tour is a winner. It’s particularly suited for those who appreciate storytelling, natural beauty, and authentic experiences. It’s not ideal if you prefer large, impersonal tours or are on a tight budget, but for a small-group, curated day that combines scenic walks, cultural insights, and tastings, it’s a compelling choice.
Travelers who enjoy learning about a place through its food and drink, and who value personal interaction over commercialized experiences, will likely find this experience memorable. It’s also suitable for those who want a gentle, relaxed pace — no strenuous hikes or overly long drives.
Pico Girl Power Wine Tasting and Cultural Experience
“This was an amazing tour guided by Sylvia and Jose. We had amazing food and wine! We toured with another group of young ladies and it was so much f…”
FAQs

Is transportation included? No, the tour does not include hotel pick-up, but it starts at a designated meeting point in Madalena. Private transportation is provided during the tour.
How long does the tour last? It’s approximately 5 hours, giving ample time for each stop without rushing.
What’s the group size? The tour limits groups to 8 travelers, making it intimate and personalized.
What should I wear? Comfortable shoes are recommended for walking, especially during the vineyard walk. Dress for the weather — layers if needed, since some stops are outdoors.
Are children allowed? The tour is designed for most travelers; however, since it involves walking and tasting, it’s best suited for older children or teens with an interest in wine and culture.
Can I cancel? Yes, free cancellation is available up to 24 hours before the tour, with a full refund.
If you’re drawn to the idea of tasting volcanic wines in a setting that’s as scenic as it is meaningful, the Pico Girl Power Wine Tasting and Cultural Experience offers a thoughtful, well-curated way to connect with Pico’s land and people. The combination of landscape, local stories, and high-quality wine makes it a worthwhile addition to your Azores itinerary, especially if you prefer small groups and personalized attention.
While the price may seem a bit steep, many guests feel it’s justified by the depth of the experience, the authenticity of the encounters, and the stunning backdrop of Pico’s volcanic vineyards. It’s a chance to learn, relax, and savor—something definitely worth considering if wine and natural beauty are high on your travel list.

