Exploring Rioja Wine on a Private Tour from San Sebastian: An Honest Look
If you’re thinking about diving into Spain’s famous Rioja wine region without the hassle of driving or navigating solo, a guided private tour from San Sebastian might just be your best bet. This particular experience promises a well-rounded day of wine tasting at three top wineries, with all transportation taken care of, plus a lovely set menu lunch in a local restaurant. We’ve seen lots of glowing reviews, and the consistent praise for knowledgeable guides and comfortable rides makes this tour stand out.
Two things we really like about this experience are the personalized attention it offers and the chance to sample a wide variety of wines—up to two to four at each stop—without worrying about the logistics. Plus, the fact that it’s all private means your group can enjoy a more relaxed and tailored experience. That said, one thing to keep in mind is that food isn’t included, so you’ll want to plan for lunch separately, which could add to your overall costs. This tour appeals most to wine lovers who appreciate comfort, expert insights, and a flexible, intimate setting.
Key Points
– Private, personalized experience tailored to your group’s pace and interests
– All transportation included—no need to rent a car or worry about driving
– Three distinct wineries with multiple tastings at each, offering a broad sampling of Rioja wines
– Set menu lunch in a local restaurant, adding a genuine regional touch
– Hydration and snacks provided to keep you comfortable during tastings
– Free cancellation up to 24 hours beforehand, offering peace of mind
What to Expect from the Rioja Wine Private Tour from San Sebastian

This tour is designed to provide an in-depth, relaxed exploration of Rioja’s renowned wineries, with a good mix of education, tasting, and local flavor. At around nine hours long, it offers plenty of time to enjoy each stop without feeling rushed. The group size is private, meaning only your friends, family, or chosen companions will be involved — ideal for a more intimate experience.
Transportation & Comfort
From the start, you’ll be picked up in a comfortable, air-conditioned vehicle. The reviews highlight how relaxing and spacious the ride is, with many travelers mentioning the large van as a real plus. This makes a big difference, especially when switching between winery visits or if you’ve been exploring other parts of Spain beforehand.
A Typical Day
The day kicks off around 8:30 am, giving you a good start before the day heats up. Your first stop will be at Bodegas Gomez Cruzado, where you’ll enjoy about 45 minutes of tastings and a look into the vineyard’s production. Expect to taste a variety of wines and learn about their unique qualities. The setting, according to reviews, is beautiful, and the tasting rooms are quite inviting.
Next, you’ll visit Bodegas Ostatu S.L.—a boutique winery known for its top wines. Here, the tasting experience is again about 45 minutes, giving you time to savor their offerings and ask questions. Many reviewers mention the quality of the wines here as particularly high, which makes sense given the boutique reputation.
Your final stop is Bodegas Luis Cañas, where you’ll have another 45 minutes to sample three reds or three whites, depending on your preference. This is a great way to compare different styles and deepen your appreciation for Rioja wines. Multiple reviews describe the wines as “lovely” and “superb,” indicating a consistently high standard.
What’s Included & What’s Not
Your fee covers parking, bottled water, and all tastings, plus some snacks like cheese, chorizo, or olive oil. The tastings are quite generous, with two to four wines at each stop, making the tour excellent value for those who love sampling wine. The price, at roughly $400 per person, might seem steep at first glance, but considering the private transport, expert guides, and three wineries, it’s fairly reasonable—especially for a full-day, personalized experience.
However, lunch is not included. You’ll want to budget for a meal afterward—there’s a recommended set menu lunch in La Guardia, which many guests find delightful and authentic. Some reviews mention how the lunch complements the wine experience perfectly, adding a local touch to the day.
Guides & Reviews
The guides are consistently praised as knowledgeable and friendly. Multiple reviews praise Andoni, Martin, or Daniel for their warmth, insights, and engaging conversations. One reviewer said, “Andoni was very knowledgeable about Rioja wine and gave us a detailed history and characteristics of the wine at four vineyards,” which sums up what many appreciate: a guide who’s not just a driver but an educator.
Guests also say that the tour is flexible and personalized, often mentioning how their guides tailored the experience and made everyone feel comfortable. The reviews consistently highlight the “relaxing ride” and the enjoyable company, emphasizing how much the small group setting enhances the experience.
The Wine & the Experience
Wine-wise, you’ll enjoy a broad and high-quality selection. At Bodegas Gomez Cruzado, the tasting rooms are described as beautiful, and the wines are memorable. Ostatu’s boutique wines are said to be among the best, and Luis Cañas provides a variety of reds and whites for comparison. Many reviews even call the wines “lovely” and “superb,” suggesting you’ll get great value and enjoyment.
Plus, the addition of snacks like cheese or chorizo, along with bottled water, helps keep you comfortable and hydrated during the tastings—an often overlooked but important detail.
Who Is This Tour Best For?

This private Rioja tour is perfect for those who want a comprehensive, comfortable, and educational wine experience without the stress of driving. It’s especially suitable for couples, small groups of friends, or families who enjoy wine and want a more personalized touch. If you’re a serious wine lover or simply curious about Rioja’s offerings, the multiple tastings and knowledgeable guides will satisfy your curiosity and palate.
However, keep in mind that because lunch isn’t included, you’ll need to arrange for your meal afterward. Those on a strict budget might want to consider that extra expense. Also, if you’re traveling with very young children or need a more family-friendly activity, this tour might not be ideal since it’s centered around wine tastings.
Prefer personalized experiences? Here are other private options we've covered in San Sebastian
A Deep Dive into the Itinerary

Stop 1: Bodegas y Vinedos Gomez Cruzado
This is where your Rioja adventure begins. The winery’s beautiful tasting rooms are part of what guests comment on positively, along with the variety of wines you get to sample. The tasting session lasts about 45 minutes, which gives you ample time to savor and ask questions. Many reviews rave about the beauty of the rooms and the quality of the wines. You’ll also learn about the vineyard’s history and how their wines are crafted, setting the tone for the rest of the day.
Stop 2: Bodegas Ostatu S.L.
A boutique winery that’s known for its top-quality wines, Ostatu offers a more intimate tasting experience. You’ll spend another 45 minutes here, sampling some of the best wines in the region. Guests mention that the wines are superb, and the setting is cozy yet elegant. The guide’s insights help you understand what makes Ostatu’s wines stand out, especially in boutique wineries where craftsmanship is key.
Stop 3: Bodegas Luis Cañas
This final stop allows for tasting three reds or three whites—whichever you prefer. Many reviewers note that the wines at Luis Cañas are “lovely” and “remarkable,” perfect for comparing different styles. The tasting lasts about 45 minutes, but you’ll probably want to linger a bit longer to fully enjoy the wines and ask your guide any lingering questions. It’s a fitting end to a day of wine discovery.
The Sum Up

All in all, this private Rioja wine tour from San Sebastian offers a delightful blend of expert guidance, scenic vineyard visits, and generous tastings. It’s a well-rounded experience that balances education and enjoyment, making it a fantastic choice for anyone who wants to really get to know Rioja’s wines without the hassle of organizing each stop themselves.
The tour’s private nature, comfortable transportation, and knowledgeable guides make it stand out. It’s especially suited for wine enthusiasts who appreciate a personal touch and want to sample a wide range of wines in a relaxed setting. Keep in mind that you’ll need to plan for lunch separately, but the overall value is clear when considering the quality, comfort, and depth of experience offered.
If you’re looking for a trip that combines scenic drives, fascinating wine stories, and some of Spain’s best reds and whites, this tour is likely to leave you with happy memories—and a few bottles to bring home.
Rioja Wine Private Tour from San Sebastian
“Andoni was very knowledgeable about Rioja wine and gave us a detailed history and characteristics of the wine we were going to drink at 4 vineyards…”
FAQ

Is this tour suitable for people who don’t drink wine?
Since the main activity is wine tasting, this tour is best suited for those who enjoy wine or are open to trying it. If you prefer not to drink alcohol, you might find the tastings less appealing, but the guide can probably accommodate non-drinkers with non-alcoholic options or visits without tastings.
How long is the tour?
The full experience lasts around nine hours, including visits, tastings, and transportation. It starts at 8:30 am, giving you plenty of time to enjoy each stop without feeling rushed.
What’s included in the price?
You get private transportation, parking fees, bottled water, snacks like cheese or chorizo, and up to four tastings per winery (three wineries in total). The tastings are a significant part of the experience, so the price reflects that.
Is lunch included?
No, lunch is not included. The tour offers a recommended set menu lunch in La Guardia, but you will need to pay separately for your meal.
Can I cancel this tour?
Yes, you can cancel up to 24 hours before the scheduled start for a full refund, giving you peace of mind if your plans change.
Are children allowed on this tour?
The tour is primarily centered around wine tastings, so it’s not specifically geared toward children. However, if traveling with older kids or teenagers interested in wine, they might enjoy the scenic drive and the vineyard visits.
How do I book the tour?
You can book through the provider’s website or trusted tour platforms like Viator, which offers secure reservations and easy cancellation options.
What if I want to customize the experience?
Since it’s a private tour, you can likely discuss your preferences with the guide or booking agent—whether that’s focusing on certain types of wine, adjusting timing, or adding stops. It’s best to clarify your wishes when booking.
If you’re after a well-organized, comfortable, and educational day exploring Rioja’s finest wines, this tour from San Sebastian delivers. Just plan ahead for lunch, and you’ll be set for a memorable adventure.
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