Exploring a Private Wine Tasting in San Vicente de la Sonsierra

Thinking about adding a truly authentic wine experience to your trip in La Rioja? This private wine tasting in San Vicente de la Sonsierra offers a look into a family-owned winery that’s been making wine for over 150 years. We’re here to share what makes this tour special—and if it’s the right fit for you.
What really draws us to this experience are the personalized approach and the chance to explore historic vineyards and cellars with knowledgeable guides. Plus, tasting wines directly from a 14th-century family cave makes for a truly memorable moment. On the flip side, if you’re after a large, bustling winery tour or prefer a more structured, commercial experience, this might feel a bit intimate or slow. Still, if you’re after authenticity, this tour hits the mark.
This experience is best suited for those who love history, want a relaxed, unhurried visit, and value genuine family-run wineries. Whether you’re a seasoned wine aficionado or just beginning to explore the world of wine, you’ll find something to appreciate here.
Key Points

- Authentic Family Winery: Over 150 years of tradition, led by the 4th generation.
- Personalized Experience: Private tour means undivided attention and deeper insights.
- Historical Highlights: Visits to a winery from 1870 and a 14th-century family cave.
- Spectacular Views: Stroll through charming streets and enjoy scenic vineyard vistas.
- Tasting Unique Wines: Sample two wines in a historic setting.
- Flexible Schedule: Open Monday to Saturday, from late morning to early evening.
What to Expect from the Private Wine Tasting

This tour kicks off at a well-prespected winery in San Vicente de la Sonsierra—a town rich in history and with views that make you want to pull out your camera. From the moment you arrive, you’ll sense the pride this family has in their craft. The experience lasts around two hours, giving enough time to savor each part without feeling rushed.
Visiting the Historic Winery from 1870
Your journey begins with a visit to the winery itself, which has been around since 1870. This isn’t just a modern facility; it’s a place brimming with stories. You’ll walk alongside the fourth generation of the family — someone who clearly loves sharing their heritage. Expect to learn about traditional winemaking processes, passed down through generations, and to see firsthand how the family’s passion is expressed in each bottle.
The guides don’t overdo the storytelling but offer enough context to appreciate the craftsmanship. One reviewer mentioned, “Itu explains the work he does for real, without poetics and without artifices,” highlighting the sincere, down-to-earth approach that’s typical here.
Exploring San Vicente de la Sonsierra
After the winery visit, you’ll take a walk through the town’s streets, which are full of history and character. You’ll pass by quaint buildings, old stories, and scenic views of the vineyards—great for those who love wandering and soaking in local ambiance. This part of the tour provides a good sense of the town’s cultural and historical background, adding layers to the wine experience.
Visiting the 14th-century Family Cave
The highlight for many is a visit to a centuries-old cave carved into the castle’s heart. This isn’t just a cool photo op—it’s where the family used to pay tithes and first fruits. Here, you’ll taste two of the winery’s wines, likely in a space that echoes the past. If you’re into history or simply enjoy tasting wine in unique settings, this will be a memorable part of the visit.
The Wines and Tasting Experience
While only two wines are sampled, the reviews suggest these are well-crafted and reflective of the winery’s style. The tasting is unhurried, allowing you to savor the flavors and ask questions. The setting—an old cave—adds an extra dimension to the tasting, making it more than just a quick sip.
Meeting Point and Logistics

The tour starts at Tr.ª Primera San Roque, 9, in the town of San Vicente de la Sonsierra. It’s accessible by public transportation, which is convenient for most travelers. The tour runs Monday through Saturday, from 11:00 am to 6:30 pm, making it flexible enough to fit into most itineraries.
The private nature of the tour means only your group will participate, allowing for a more intimate and personalized experience. Cost is about $63.62 per person, which, considering the historical visits, personal guiding, and tasting, seems fair. The tour is booked on average 37 days in advance, indicating good planning ahead is advisable.
Is the Price Worth It?
For just over 60 dollars, you get a deep dive into a family wine tradition, beautiful scenery, and a tasting in a historic cave. It’s not the cheapest, but the personalized attention, authenticity, and location make it a worthwhile proposition—especially if you’re looking for a relaxed, culturally rich experience rather than a fast-paced, commercial winery tour.
What We Loved Most
Based on reviews and the experience’s outline, three things stand out. First, the knowledgeable guides like Itu who dedicate time and passion to educate visitors without overwhelming them. One reviewer said, “Itu dedicates all his time, knowledge and affection to the visitor,” which really captures the warm, personal vibe.
Second, the stunning views and historic sites—the town and vineyards are truly picture-perfect, and walking through the old streets adds a special charm. Lastly, the quality of the wines—the tasting in the cave feels authentic, and the wines are described as fantastic.
Possible Drawbacks or Considerations

Since this is a private, intimate experience, it might feel slow or overly relaxed for those seeking a quick, large-group tour. Also, if you’re not a fan of historic sites or prefer modern winery facilities, some may find this style less appealing. The tour’s focus on tradition and history might not suit everyone’s taste, but it’s perfect for those wanting an authentic, meaningful experience.
Who is This Tour Best Suited For?
This experience is ideal if you love history, appreciate family-run wineries, and enjoy a relaxed pace. It’s also well-suited for travelers who want to combine a scenic stroll with cultural insights and wine tasting. While not specifically tailored for children, the quiet, reflective environment makes it suitable for adults looking for a peaceful, informative outing.
FAQs
Is this tour suitable for families or children?
While mainly a wine-focused experience, the tour’s quiet, historical setting could be enjoyed by older children or teens interested in history and culture. However, it’s primarily designed for adult guests.
How long does the tour last?
The tour is approximately two hours, giving you enough time to explore the winery, walk through the town, visit the cave, and enjoy tasting wines.
Can I cancel this tour if my plans change?
Yes, the tour offers free cancellation if you cancel at least 24 hours in advance. This flexibility helps if your plans shift unexpectedly.
Is the tour accessible by public transportation?
Yes, the meeting point is near public transit, making it convenient if you’re not driving.
What wines will I taste?
The tour includes tasting two of the winery’s wines, served in a historic setting, which should give you a nice flavor of their offerings.
How many people participate in this private tour?
Only your group will be on this tour, providing a more personalized and relaxed experience.
Do I need to book far in advance?
Yes, bookings are typically made about 37 days in advance, especially during peak seasons.
Private Wine Tasting in San Vicente de la Sonsierra
“I carry MANY visits to wineries….and the visit to these wineries have marked a before and after. From that first Itu hello, I knew things were go…”
Final Thoughts
If you’re after an authentic, laid-back exploration of La Rioja’s winemaking traditions, this private tour offers a rare chance to connect with a family’s heritage. The combination of historic sites, scenic views, and genuine wines creates a well-rounded experience that feels both special and meaningful.
It’s perfect for those who want to step outside the typical commercial winery scene and get a real sense of the culture behind the wine. The knowledgeable guides, scenic environment, and focus on tradition make this a memorable outing—one that’s worth planning ahead for.
Whether you’re a dedicated wine lover or simply curious about local history, this private tasting in San Vicente de la Sonsierra makes for a wonderful, authentic day in La Rioja.


