If you’re planning a visit to Ghent and want a way to see the city without the hassle of traditional guided tours, the AudioGuide Ghent offers a flexible, budget-friendly alternative. While we haven’t personally done this tour, the reviews and details make it clear that it’s a popular choice for travelers who enjoy self-led experiences with a touch of humor and local insight.
What we love most about this experience is how it combines entertainment with education, bringing Ghent’s sights to life through a lively narration by a native guide, Giel. Plus, the price is quite appealing—just around $3.55 per person, which is a steal for a 1.5 to 2-hour exploration packed with stories and local highlights.
One consideration worth mentioning is the technical aspect: the tour requires mobile data unless you download the guide beforehand, which caused issues for some. That’s a crucial detail if you’re not connected or don’t want to rack up roaming charges. That said, if you’re tech-savvy and prepared, it’s a very convenient way to get acquainted with Ghent at your own pace.
This experience is particularly suited to travelers who enjoy independent walking tours, are comfortable with using their smartphones, and prefer a mix of humor and history. If you’re traveling solo, as a couple, or even with a small group looking for a light, engaging introduction to Ghent, this could be a good choice.
- Key Points
- A Deep Dive into the Tour Experience
- Starting Point: Korenmarkt
- Stop 1: Gravensteen Castle
- Stop 2: Graffiti Street
- Stop 3: St Michael’s Bridge
- Stop 4: Graslei and Korenlei
- Stop 5: St. Bavo’s Cathedral
- Stop 6: Korenmarkt
- The Practicalities: What You Need to Know
- User Feedback: What Travelers Say
- The Sum Up: Who Will Appreciate This Tour?
- AudioGuide Ghent
- FAQ
- More Tour Reviews in Ghent
- More Ghent experiences we've covered
Key Points

- Affordable Price: At just about $3.55, it offers great value, especially considering the personalized narration.
- Flexible Timing: The tour lasts around 1.5 to 2 hours and can be started anytime between noon and late evening.
- Engaging Guide: Giel, a local with a sense of humor, helps make history come alive.
- Self-Guided Convenience: The tour is mobile-based and can be downloaded for offline use, though earlier issues with app functionality have been addressed.
- Interesting Stops: Includes the famous Gravensteen, graffiti street, the romantic St Michael’s Bridge, and the impressive St Bavo’s Cathedral.
- Mixed Reviews on Technology: Some users experienced technical hiccups, but these seem to be improving with recent app updates.
A Deep Dive into the Tour Experience
Planning more time in Ghent? We've covered other experiences worth considering.
Starting Point: Korenmarkt
The tour kicks off at Korenmarkt, a lively square that’s central in Ghent. As the meeting point, it’s easily accessible — close to public transport and bustling with activity. From here, you’re set to explore some of the most iconic sights.
Stop 1: Gravensteen Castle
The first stop takes you to Gravensteen, a medieval fortress with a story that the guide spins with humor and drama. We loved the way the guide makes history feel exciting, even testing your reaction to flying objects, making it interactive.
While tickets aren’t included, it’s highly recommended to buy admission if you want to step inside — the castle itself is a highlight and worth the small extra fee. A reviewer noted, “A fun story will be told as if back in the middle ages,” showing how the guide’s storytelling brings the site to life.
Stop 2: Graffiti Street
Moving to Graffiti Street, this colorful stretch showcases Ghent’s thriving street art scene. The audio guide explains who the main artists are and the significance of the murals. It’s a lively spot that visually pops and gives you a taste of modern urban culture. Since it’s free to walk through, it’s a bonus for the budget-conscious.
Stop 3: St Michael’s Bridge
Next, the tour climbs to St Michael’s Bridge, arguably the most romantic and picturesque spot in Ghent. The view from here is stunning, with the city’s rooftops and waterways as a backdrop. The guide will point out why this spot is so special, adding a layer of local insight. It’s a perfect moment for photos or just soaking in the ambiance.
Stop 4: Graslei and Korenlei
The Graslei and Korenlei area is the heartbeat of Ghent, with its historic buildings lining the river. The guide shares a quirky story about one building’s past that most travelers miss. This area is vibrant, with cafes and boats passing by, giving you a sense of daily life in Ghent.
Stop 5: St. Bavo’s Cathedral
Of course, no visit to Ghent is complete without seeing St Bavo’s Cathedral and its famous altarpiece, the Ghent Altarpiece or “Adoration of the Mystic Lamb.” The tour includes a legend about the cathedral, enriching your understanding of this monumental piece. Although you might want to visit inside, the guide’s storytelling makes the exterior just as captivating.
Stop 6: Korenmarkt
The finish line is back at Korenmarkt, where the guide highlights the building he finds most impressive, explaining daring architectural features that many don’t notice. The tour’s closing gives a satisfying sense of completeness, with plenty of stories to remember.
The Practicalities: What You Need to Know

Timing and Duration: The tour is about 1.5 to 2 hours, making it perfect for a relaxed afternoon. You can start whenever suits you, thanks to the flexible hours from noon until late evening.
Cost and Value: At around $3.55, the tour offers excellent value. The ticket price includes the audio guide, which you can download beforehand for offline use—essential for avoiding data issues, as some participants experienced initially.
Technical Setup: The app has improved since some reviews, allowing full offline downloads, which is a big plus. Still, be aware that you’ll need to make the purchase through the app and have your phone charged.
Group Size: It’s a private tour, so only your group will participate. This keeps the experience intimate and tailored, especially if you prefer a more personalized storytelling approach.
Accessibility and Additional Info: Service animals are allowed, and the tour is suitable for most travelers. The route is walkable, with no mention of strenuous terrain.
User Feedback: What Travelers Say

One reviewer summed it up: “My family thoroughly enjoyed our walking tour with Carolina. She was so kind and engaging, and did a wonderful job sharing the story of Anne Frank.” While this review was about a different guide, the overall sentiment about engaging storytelling holds true for Giel, the current guide.
However, not all experiences were smooth. A traveler lamented, “It played unrelated songs and poetry instead of the guide,” which was a frustrating technical glitch. The team responded swiftly, offering a full refund and noting improvements to the app.
Another reviewer praised the value for money, highlighting how the tour’s humorous narration and easy route made it a memorable introduction to Ghent without costing a fortune.
The Sum Up: Who Will Appreciate This Tour?
This AudioGuide Ghent offers a charming, budget-friendly way to see the city at your own pace. It’s ideal for travelers who value flexibility and enjoy combining storytelling with sightseeing. If you’re comfortable navigating your phone and appreciate a sense of humor in your guides, you’ll find this tour a fun and informative way to get oriented.
It’s best suited for those looking for a light, engaging experience rather than a deep historical lecture. Families or solo travelers who enjoy self-guided adventures will find it particularly convenient, especially given the affordability.
While some technical issues have been addressed, do prepare by downloading the guide in advance if possible. The stops — especially the castle and the cathedral — are highlights that make the small cost worth it, especially if you prefer a more relaxed, unhurried exploration.
Overall, if you’re seeking value, entertainment, and a taste of Ghent’s charm, this tour could be just what you’re looking for.
AudioGuide Ghent
“In your advertisement where you sold this product you said that it was an audio guide. We did not think that meant downloading the guide on your ce…”
FAQ

Can I do this tour offline?
Yes, the app now allows you to download the full guide in advance, so you don’t need mobile data during your walk.
How long does the tour take?
It typically lasts between 1.5 and 2 hours, making it easy to fit into a relaxed afternoon.
Is it suitable for children?
While not explicitly designed for kids, the engaging narration and visual stops make it manageable for families, though younger children might need some encouragement.
Is the tour private?
Yes, only your group participates, providing a more personalized experience.
What is included in the price?
You pay roughly $3.55 per person for the digital guide. Admission tickets for sites like Gravensteen are extra.
Can I start the tour at any time?
Yes, it’s available from noon to late evening, giving you flexibility.
Do I need to bring anything?
A charged smartphone and headphones are essential. It’s also a good idea to download the guide beforehand if you have limited data.
Are there any hidden costs?
Tickets for specific sites like Gravensteen are additional if you choose to go inside. The tour itself is a self-guided experience with no extra fee beyond the guide purchase.
If you’re looking for a practical, engaging, and budget-conscious way to get acquainted with Ghent, this AudioGuide might just fit the bill. Just be sure to prepare your phone and enjoy the stories that make this city so special.
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