If you’re someone who loves the idea of turning a simple pair of shoes into a personal statement, this experience might just be your next highlight in Italy. We’ve come across a tour in Forte dei Marmi that promises to let you design your own sneakers with the help of expert craftsmen, all wrapped up with a wine tasting and a touch of jewelry luxury. It’s not just about shoes; it’s about creating something that tells your story, in a place that embodies Italian style and craftsmanship.
What we really like about this experience is how it combines hands-on creativity with luxurious relaxation. You get to participate in every step of the sneaker creation, which makes the final product more meaningful, and then unwind with a refined tasting in a jewelry shop with some of Italy’s finest wines and jewelry pieces. That said, the cost, just over a thousand dollars per person, does make it more of a special treat rather than a casual outing. It’s perfect if you’re after unique souvenirs or want to indulge in a more exclusive, personalized experience during your trip.
One thing to keep in mind is that this experience is quite tailored and involves detailed craftsmanship, which means it’s best suited for those with a genuine interest in fashion, design, or Italian craftsmanship. If your main goal is sightseeing or budget travel, this might not be the perfect fit. But if you’re seeking a one-of-a-kind activity that combines creativity, culture, and luxury, then this tour offers a compelling way to make your trip memorable.
Key Points

- Personalized Design: You will actively participate in creating your own unique sneakers, guided by skilled artisans.
- Luxury and Craftsmanship: Handcrafted shoes made by Italian professionals ensure quality and authenticity.
- Creative Freedom: The configurator Willy allows for limitless customization options, making each pair truly your own.
- Relaxing Finish: End the experience with a wine tasting and jewelry viewing, adding a luxurious touch.
- Exclusive and Private: This is a private tour, so your group gets personalized attention.
- Value for Special Occasions: The price reflects the bespoke crafting and exclusive experience, ideal for a treat.
What to Expect from the Sneaker Creation Experience
The adventure kicks off at a boutique in Forte dei Marmi, where you’ll be greeted by friendly, professional artisans and a virtual configurator named Willy. This digital tool helps you visualize your sneaker ideas, giving you an interface to pick models, colors, and combinations — the way you want it. But here’s the cool part: this isn’t just about selecting options; you’ll actually be involved in the creation process. Whether it’s using brushes, sewing machines, or presses, you’ll see your design come to life right in front of you.
The process demands some active participation, which makes the whole experience more engaging. You’ll collaborate closely with your dedicated sneaker maker, sharing your preferences and ideas. We loved the way the professionals explained each step, clearly showing their craft and passion for quality. Watching your shoes being assembled, sewn, and finished is genuinely satisfying—knowing that each step is executed by seasoned Italian artisans.
The sneakers are handcrafted, so there’s a real sense of craftsmanship involved. Once completed, the shoes are ready to wear — and you can choose to have them delivered directly to your hotel, saving you the hassle of packing them. The whole process is fairly quick, estimated at around two hours, but it feels like much more because you’re so involved. Plus, the experience ends on a high note with a tasting of excellent Italian wines and local specialties at the Moglio Jewelry shop, where jewelry expert Gianluigi assists you in learning about high jewelry, adding an elegant flair to your day.
Planning more time in Lucca? We've covered other experiences worth considering.
The Sneakers: A Personal Keepsake
Creating your shoes with a craftsman makes them feel like more than just footwear—they become a narrative of your style and creativity. The ability to customize colors, models, and finishes means you get a truly one-of-a-kind product. It’s ideal for anyone who wants a high-quality pair of shoes that reflect their personality, rather than just picking from mass-produced options.
The Tasting and Jewelry
Finishing your experience with a wine tasting and jewelry viewing elevates the overall outing. The selection of Italian wines is carefully curated, and the jewelry showcase includes high-end pieces you can admire or even purchase. Spending time with Gianluigi, the gemologist, adds an educational aspect that makes the experience more refined without feeling overly formal.
Analyzing the Cost and Value

At just over $1,000 per person, this experience isn’t your typical day out. It’s a premium activity, reflecting the exclusivity and craftsmanship involved. The price includes the entire process of sneaker creation, participation, and the wine-tasting segment. For those who value personalized, high-quality products and enjoy artisan activities, this cost feels justified, especially considering the bespoke nature of the shoes.
Some might see it as a splurge, but think of it as an investment in a custom piece of Italian artistry—a wearable souvenir that’s both functional and meaningful. If you’re someone who usually appreciates craftsmanship and design, this experience offers a lot of value. And considering it’s a private tour, you get undivided attention and a more immersive journey into Italy’s style culture.
Practical Considerations
- The experience lasts approximately two hours, making it manageable even on a busy day.
- It’s most suitable for those interested in fashion, craftsmanship, or luxury experiences.
- The activity is accessible for most travelers; service animals are allowed, and the location is near public transportation.
- The ability to have shoes delivered directly to your hotel adds convenience, especially if you’re on a tight schedule or moving around.
Who Will Love This Experience?

If you’re craving something more than just sightseeing, and you’re interested in making your own fashion statement, this workshop is perfect. It’s especially good for travelers who want a memorable, tangible artifact from their trip—something they participated in creating. It’s also suited for those who enjoy a touch of luxury, fine wine, and jewelry, all in one elegant setting.
This tour might be less appealing if you’re on a tight budget, or if you prefer more traditional sightseeing activities. It’s not designed for families with young children, as the focus is on craftsmanship and design, but older teens with an interest in fashion or arts might find it engaging.
FAQs

Is this experience suitable for children?
While mainly designed for adults, older teenagers with an interest in design and craftsmanship could find it enjoyable. It’s a hands-on activity that requires some patience and focus.
How long does the tour last?
The entire sneaker creation process takes around two hours from start to finish.
Can I get my shoes delivered to my hotel?
Yes, there’s an option to have your sneakers shipped directly to your accommodation, which is convenient if you’re traveling light.
What is included in the price?
The fee covers the creation of your custom sneakers, guidance from artisans, and a wine tasting in the jewelry shop.
Is this a private or group activity?
It’s a private experience, so only your group will participate, ensuring personalized attention.
Are there any restrictions on participation?
Most travelers can participate, and service animals are allowed. It’s accessible and suitable for most, barring specific needs.
What makes the sneakers special?
Each pair is handcrafted by Italian artisans, with your chosen colors and design, making them a unique souvenir you helped create.
Can I see reviews from others?
Yes, a recent reviewer shared how much they loved creating shoes with Matteo and appreciated the personalized experience.
Final Thoughts

This sneaker-making experience in Forte dei Marmi offers a rare combination of craftsmanship, creativity, and luxury. It’s perfect for travelers who want to leave with a one-of-a-kind item that isn’t just a souvenir, but a reflection of their personality and style. The inclusion of a wine tasting and jewelry viewing elevates the experience into a full-day indulgence, mixing fashion, taste, and elegance.
While the price point is high, the bespoke nature of the shoes, the expert guidance, and the sophisticated setting make it a worthwhile splurge for those who appreciate craftsmanship and want a memorable story to tell. Whether you’re celebrating a special occasion or simply want to treat yourself, this tour could be a highlight of your Italian journey.
If you’re looking for a creative activity that results in a tangible, stylish product, and you enjoy a touch of luxury, then this is an experience you’ll cherish long after your trip. Just make sure to book in advance, as it’s a private tour with limited availability.
Create the sneaker of your dreams in Forte Dei Marmi
“We had a great time with Matteo at the Forte dei Marmi store and we love the shoes that we created together. Grazie mille!”
Want to Know More?

- Can I customize multiple pairs?
The tour typically focuses on one pair per booking, but you might inquire about additional customization options. - Is prior experience needed?
Not at all; the process is designed to be accessible and enjoyable for everyone. - How far in advance should I book?
Since it’s a private experience, booking a few weeks ahead is recommended to secure your preferred date. - What should I wear?
Casual, comfortable clothing is best, especially since you’ll be actively involved in the creation process.
This experience offers a unique, creative way to engage with Italian craftsmanship, all while enjoying some refined indulgence. Perfect for design lovers, fashion enthusiasts, or anyone wanting a distinctive keepsake from Italy.
More Tour Reviews in Lucca
- Truffle Hunting & Tasting in San Miniato Tuscany with Dogs
- Lucca Red Light Tour: Discovering the City’s Naughty History
- Travel along the paths of Lake Porta by e-bike
- Complete tour of the city and walls
- Lucca: join a ‘must see’ walking tour! (English)
- Volterra Tour + Salt Mine by van from Lucca, Pisa or Livorno Port
More Lucca experiences we've covered
- Lucca Red Light Tour: Discovering the City’s Naughty History
- Travel along the paths of Lake Porta by e-bike
- Create the sneaker of your dreams in Forte Dei Marmi
- Complete tour of the city and walls
- Lucca: join a ‘must see’ walking tour! (English)
- Volterra Tour + Salt Mine by van from Lucca, Pisa or Livorno Port
- Gelato Class – Cremeria Opera
- Wine tasting in Lucca
- 2-Hours Relax Walking Tour Through Lucca
- Siena, San Gimignano and Pisa from Lucca
- Discover San Miniato
- Chianti & Supertuscan Private Tour 2 Wineries with light lunch


