A Practical Guide to the Full-Day Tequila, Jalisco Tour from Puerto Vallarta
If you’re curious about the story behind Mexico’s most famous spirit, this full-day tour from Puerto Vallarta offers a thoughtful mix of history, culture, and tastings. While it’s not a quick trip—clocking in around 12 hours—it’s packed with meaningful stops, informative guides, and the chance to see some of the most iconic sights in Jalisco’s Tequila region.
What really pulls us in are the well-organized itinerary and the inclusion of breakfast and all entrance fees, which help keep things straightforward and transparent. Plus, the fact that hotel pickup and drop-off are included means you avoid the stress of organizing transportation yourself. One thing to keep in mind is that the day can stretch long, so it’s best for travelers who enjoy a full schedule and don’t mind a bit of a drive.
That said, this tour is most suited for adults or older teens interested in learning about tequila or exploring small Mexican towns. It’s not necessarily geared for families with very young children, but families with teens might find it a neat cultural outing. Overall, if you value a guided experience that balances education with a good dose of local flavor, this trip might just fit the bill.
Key Points

- All-Inclusive Value: The tour covers many essentials—entrance fees, breakfast, and tastings—making for a hassle-free day.
- Expert Guides: Guides like Gus and Miguel have received praise for their friendliness, knowledge, and attention to detail.
- Authentic Experiences: Includes visits to Tequila, the Jose Cuervo Forum, and walking tours offering a true slice of local life.
- Timing and Duration: Expect around 12 hours with a start at 7:30am, which suits travelers comfortable with a full day on the road.
- Limited Group Size: With a maximum of 10 travelers, it feels personal and allows the guide to cater to individual interests.
- Good Value for Money: Many reviews highlight how the experience exceeds expectations for the price.
Exploring the Tour Itinerary in Detail

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Starting the Day: Pickup and Early Start
Most travelers are picked up from their Puerto Vallarta hotel around 7:30am. From there, the journey begins with a comfortable ride toward Jalisco’s famous tequila country. Having transportation included means you can sit back and enjoy the scenery without worrying about directions or navigating.
Stop 1: Tequila Town
The first major stop is the town of Tequila itself. Here, you get about two hours to wander the streets—an ample amount of time to soak in the atmosphere, snap photos of the colorful facades, and maybe get a quick bite or souvenir. This part of the trip is flexible enough to let you explore at your own pace, which adds a relaxed touch to an otherwise structured day.
Stop 2: Jose Cuervo Forum
Next, you’ll visit the famous Jose Cuervo distillery for a 50-minute guided tour. This is included in your ticket, and it’s where you’ll learn about the history of Mexico’s most recognizable tequila brand, see the distillation process, and get a behind-the-scenes look at how tequila is made. Many guests find this part particularly interesting because it combines education with a bit of fun tasting (which is included).
Tequila Tasting & Additional Drinks
The tour includes a tequila tasting session, where you’ll sample a selection of spirits. Many reviewers mention how guides like Jeremy and Jerry praise their guides’ dedication—someone like Gus or Miguel went the extra mile to personalize the experience and help with translations, making the visit more engaging.
Breakfast and Additional Info
You’ll enjoy a hearty breakfast at some point, which is a great way to fuel up for the long day. The tour also provides non-alcoholic drinks on board, so you can hydrate without concern.
Transport and Group Dynamics
Transport is comfortable and air-conditioned, and with a maximum group size of 10, it’s small enough to foster a friendly, personalized vibe. This is especially appreciated by travelers who want a more intimate experience compared to large bus tours.
What It Feels Like to Be on the Tour

The long drive means you’ll spend a significant amount of time on the road, but this is balanced by the interesting stops along the way. Reviewers like Beth mention that despite the drive, the town of Tequila met expectations, although she wished for a longer visit. The guides often personalize the experience—one traveler mentions how Gus tailored stops based on their interests.
Many guests note that the guides are not just friendly but also highly informative, acting as translators when needed. A quote from Jeremy highlights how Gus “went above and beyond” to make the day worthwhile, finding interesting stops based on conversations during the trip. This personal touch adds a lot of value.
The Town of Tequila
The town itself is quaint and lively, with plenty of photo-worthy spots. Since the tour doesn’t include a full day in Tequila, you might find you want more time if you’re a fan of local culture and scenery. However, the quick visit provides a taste of what makes this place special, from its historic buildings to the petroglyphs and Aztec ruins.
The Jose Cuervo Experience
The distillery tour is a highlight for many, offering insights into tequila’s production and history. The included tasting is a nice incentive, and you’ll likely leave with a better understanding of what makes tequila unique.
The Cost and Its Value
At $450 per person, this might seem steep at first glance, but when you factor in the included breakfast, all entrance fees, tastings, and hotel transfers, it starts to look more reasonable. Many travelers comment on the good value, especially given the guided nature of the experience and personalized attention.
However, it’s a full day—some might find the long hours tiring, but if you’re interested in tequila or cultural exploration, it’s usually worth it. Keep in mind that lunch isn’t included, so you might want to plan for that during your free time in Tequila.
Who Should Consider This Tour?

If you’re a curious traveler eager to learn about tequila and Mexican culture, this tour hits the right notes. It’s best for those who enjoy guided trips, don’t mind a lengthy day, and want a comprehensive look at Tequila’s highlights without the hassle of planning. It’s particularly good if you appreciate expert guides who take the time to personalize your experience.
While it’s not specifically tailored for families with small children, older teens or adults interested in spirits and history will find it engaging. If you’re looking for a relaxed, educational day that combines sightseeing with tastings, this tour fits nicely.
Full-Day Tequila, Jalisco from Puerto Vallarta with Tequila Experience
“Gus made a really long day WELL WORTH the time! He went above and beyond locating places to stop that we would find especially interesting, based o…”
FAQs

Is hotel pickup included?
Yes, pickup and drop-off at your Puerto Vallarta hotel are included, making logistics simple and stress-free.
How long is the tour?
The tour lasts approximately 12 hours, starting at 7:30am. It’s a full day, so pack comfortable clothes and be ready for a long, but rewarding, experience.
Are entrance fees included?
Yes, all entrance fees for the stops you visit are included in the ticket price.
What’s included in the tour?
The experience includes breakfast, tequila tastings, a bilingual guide, non-alcoholic drinks on board, and travel insurance.
What’s not included?
Alcoholic drinks other than the tastings are available for purchase, and lunch is not included; plan accordingly.
Is there a minimum group size?
Yes, the tour requires a minimum number of travelers to run, but with a maximum of 10, it remains intimate.
Can I cancel?
Yes, free cancellation is available if canceled at least 24 hours in advance, allowing some flexibility.
Is this tour suitable for children?
Children must be accompanied by an adult, but the tour is primarily geared toward adults interested in tequila and culture.
What makes this tour worth considering?
The combination of small-group intimacy, expert guides, included tastings, and a well-rounded itinerary makes this a compelling choice for those eager to explore Jalisco’s tequila roots without the hassle of organizing their own trip.
To sum it up, this full-day tour from Puerto Vallarta offers an authentic, well-organized way to experience tequila country. It’s particularly suited for curious travelers who want a mix of history, culture, and tastings, all wrapped in a small-group setting. While the long day might not suit everyone, those who appreciate guided experiences and good value will likely find this trip rewarding. Just be prepared for a busy schedule and a lot of driving—but in return, you’ll walk away with a richer understanding of one of Mexico’s most iconic products.
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