If you’re considering a private guided tour of London, this London In One Day experience offered by Richards Tours promises a highly customizable way to see many of the city’s most famous sites—and some lesser-known treasures—in a manageable itinerary. While we haven’t personally taken this exact tour, we’ve reviewed all the details and feedback to help you decide if it fits your travel style.
What immediately stands out is the personalized approach—your own guide will tailor the day to your interests, which is a major plus if you want to escape cookie-cutter itineraries. Plus, the high ratings and detailed itinerary suggest you’ll be getting a thoughtful, comprehensive experience. On the downside, at around $683 for up to 8 people, it’s a bit of an investment, but the value is often reflected in the depth of the experience and the flexibility you get.
This tour really suits those who appreciate a customized experience and want to cover a lot without the hassle of navigating alone. If your time in London is limited and you prefer a more intimate and curated approach, this might just be the tour for you.
- Key Points
- A Walk-Through of What You Can Expect
- The Benefits of a Private, Bespoke Tour
- How the Day Starts: Buckingham Palace and Westminster Abbey
- Passing Iconic Buildings and Historical Sites
- Exploring the Heart of London: Trafalgar Square & Covent Garden
- Hidden Gems and Less-Visited Spots
- A Traditional Pub Break and Cultural Landmarks
- Financial Heart and Film-Related Sites
- What We Love About the Tour
- Considerations and Downsides
- Who Is This Tour Best Suited For?
- Final Thoughts
- London In One Day – A Private & Bespoke Tour Itinerary
- FAQ
- More Private Tours in London
- More Tours in London
- More Tour Reviews in London
- More London experiences we've covered
Key Points

- Highly customizable experience tailored to your interests
- Comprehensive coverage of major landmarks and hidden spots
- Expert local guide provides engaging historical insights
- Private tour ensures an intimate, flexible experience
- Cost reflects the personalized, all-day nature
- Suitable for travelers who want a balanced mix of sights and stories
A Walk-Through of What You Can Expect

This tour is designed to be a full-day adventure, typically lasting 6 to 7 hours, with the flexibility to stretch or shorten based on your pace. The starting point is at 28 Arlington Street, near many central landmarks, and it ends at Tower Hill, close to the Tower of London. Throughout the day, your guide will lead you from grand palaces to historic alleyways, blending famous attractions with hidden corners you might miss on your own.
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The Benefits of a Private, Bespoke Tour
For us, the biggest perk is the personalized attention. Unlike crowded buses or group tours, this experience is for your group only, meaning your guide can focus solely on what interests you. Whether you’re a history buff, a film fan, or someone wanting to see the city through a local’s eyes, your guide can adapt on the fly.
How the Day Starts: Buckingham Palace and Westminster Abbey
The tour kicks off outside Buckingham Palace, the home of the British monarch. You’ll get a taste of royal history and maybe catch the Changing of the Guard, depending on timing. Although admission tickets aren’t included, standing outside the palace is an iconic moment, and your guide can share stories about its evolution from Buckingham House to an official royal residence.
Next stop is Westminster Abbey, site of coronations, royal weddings, and burials of notable figures. The guide’s commentary makes this visit more meaningful, offering context about its 960-year-old origins and its role in royal ceremonies. The admission ticket isn’t included, but the exterior alone tells stories of centuries of British history.
Passing Iconic Buildings and Historical Sites
The Houses of Parliament, with its stunning Gothic architecture and Big Ben, is one of London’s symbols. You’ll see where laws are made and learn about the fires that transformed the original structures. Walking past Whitehall, you’ll pass 10 Downing Street, the Prime Minister’s residence, along with Horse-Guards Parade and the Churchill War Rooms—all accessible and packed with stories your guide can bring to life.
Exploring the Heart of London: Trafalgar Square & Covent Garden
A quick stop at Trafalgar Square will give you time to appreciate Lord Nelson’s statue and feel the historical weight of the area, which has been a focal point since the 19th century. Your guide may share interesting tidbits about the buildings surrounding the square.
From there, it’s into Covent Garden, a vibrant hub that used to serve as a produce market and later a playground for aristocrats. Today, it’s all about street performers, boutique shops, and lively cafes. It’s perfect for soaking up the local atmosphere and snapping some photos.
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Hidden Gems and Less-Visited Spots
The tour also ventures into the Inner Temple area, a 2000-year-old neighborhood often missed by travelers. Here, you’ll pass the site where Shakespeare performed Twelfth Night, see a fountain that inspired Dickens, and explore quiet courtyards brimming with history.
St Bride’s Church, with its centuries-old history and connection to the newspaper industry, is another highlight. The guide can show you a medieval chapel, Roman pavement, and remnants from the Great Fire of London—a rare peek into London’s layered past.
A Traditional Pub Break and Cultural Landmarks
A highlight for many is Ye Olde Cheshire Cheese, one of London’s oldest pubs, dating back to the 13th century. It’s an ideal spot to relax, enjoy some local fare, and hear stories about Dickens, Johnson, and the Hellfire Club. The lunch break lasts about an hour, giving you time to soak in the pub’s atmosphere.
Post-lunch, you’ll visit St Paul’s Cathedral, an architectural masterpiece designed by Sir Christopher Wren, and discover the site of the Great Fire. The guide can share insights about its construction and significance.
Financial Heart and Film-Related Sites
Your walk continues into the City of London, where you’ll see the Bank of England, the Royal Exchange, and the historic Leadenhall Market—a favorite filming location for Harry Potter. The tour finishes near the Monument, dedicated to the Great Fire, and the Tower of London, home to the Crown Jewels and legendary Ravens.
What We Love About the Tour

One of the most praised aspects is the guide’s knowledge. Multiple reviews mention guides going beyond surface-level facts, sharing stories that truly animate the sites. For example, a guest said, “Richard was amazing and took the time to really understand what we were looking for,” highlighting how personalized the experience can be.
The itinerary’s flexibility is a major plus. You can customize stops, spend more or less time at specific sites, or even add in extra sights if your interests shift during the day. This kind of tailored approach maximizes your limited time in London.
Many travelers also mentioned the value for money. Despite the high price, the private nature of the tour, detailed commentary, and the ability to see so many sights in a single day make it a worthwhile option, especially for those who dislike the idea of doing London on their own.
Considerations and Downsides
Of course, the tour isn’t perfect. The cost is significant, and some may find it steep if traveling solo or on a tight budget. Also, since admission tickets aren’t included for some sites, add-ons can increase the overall expense.
Timing can be tight, especially if you’re eager to linger at specific spots. The itinerary is ambitious, but your guide’s experience will help keep things moving smoothly. It’s best suited for those with moderate physical fitness, as there will be considerable walking.
Plus, some reviews point out that communication or logistics can be a concern if not planned well in advance, though most find the service professional and attentive.
Who Is This Tour Best Suited For?
If you’re someone who appreciates a personalized, flexible approach and wants to cover the essentials along with some hidden gems—this tour will likely tick your boxes. It’s perfect for travelers who value expert insights and prefer a more intimate experience over crowded group tours.
Those with limited time in London will find this offers a comprehensive snapshot, while history buffs, film fans, or curious explorers will love the blend of well-known landmarks and lesser-known stories.
Final Thoughts

This London private tour offers a well-rounded, customizable way to explore England’s capital, especially if you want a deeper, more personal connection to the city’s stories and sights. It’s a good fit for travelers who don’t mind spending a bit more for a tailored experience and enjoy learning from knowledgeable guides.
While not cheap, the value is clear if you want to maximize your day without feeling rushed or overwhelmed. The detailed itinerary, flexible stops, and engaging commentary make this a strong option for those who want a curated taste of London’s highlights—plus some delightful hidden corners.
In the end, if you’re after a bespoke, well-guided day with a focus on your interests, this tour could be a highlight of your trip.
London In One Day – A Private & Bespoke Tour Itinerary
“Richard was amazing and took the time to really understand what we were looking for on a tour. After 3 days of seeing London and the usual tourist …”
FAQ

Is this tour suitable for children?
Children are welcome, but they must be accompanied by an adult. The moderate physical activity involved might be more suitable for older kids.
How long does the tour last?
The tour is approximately 6 to 7 hours, giving you a full day of sightseeing with a flexible pace.
Are admission tickets included?
No, the tour price does not include entry to attractions like Buckingham Palace, Westminster Abbey, or St Paul’s Cathedral. You’ll likely pay separately if you wish to go inside.
Can I customize the itinerary?
Yes, the tour is designed to be personalized to your interests and pace, so your guide will adapt the stops accordingly.
What’s the starting point?
The tour begins at 28 Arlington Street, close to central London attractions.
What about transportation?
This is a walking tour, but your guide helps you navigate and makes recommendations. Some locations outside walking distance might require public transport or taxis, which you pay for separately.
Is the tour good for first-timers to London?
Yes, especially if you want a curated overview that covers both iconic sites and lesser-known stories.
What is the group size?
The maximum group size is 8 people, ensuring a more intimate experience.
How do reviews rate this experience?
Reviews are generally very positive, praising the guide’s knowledge, the interesting stops, and the personalized approach.
What if I need to cancel?
You can cancel for free up to 24 hours before the tour starts, with a full refund.
If you’re after a flexible, in-depth exploration of London with a knowledgeable guide who can tailor the day to your interests, this private tour offers a solid option. Just keep in mind the extra costs for entry tickets and plan your day accordingly to make the most of this personal sightseeing experience.
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