Madeira Island: Full Day Jeep Tour – Pico do Arieiro, East

If you’re looking to see Madeira beyond the usual tourist spots, a full-day Jeep tour might be just the ticket. While we haven’t personally hit the trails ourselves, this experience has consistently caught our eye for its blend of natural beauty, cultural stops, and the thrill of a 4×4 ride across rugged terrain. Perfect for travelers who want a comprehensive taste of Madeira’s east side, this tour promises panoramic mountain views, lush forests, charming villages, and coastal scenery—quite the all-in-one package.
What we really like about this tour is how it combines adventure with cultural insights. You’ll get up close to the island’s lush Laurisilva forest on a guided levada walk, and you’ll enjoy the opportunity to sample local rum and Poncha, giving you a real taste of Madeira’s traditions. Plus, the varied itinerary means you’ll see everything from mountain peaks to seaside villages, making it a truly well-rounded day.
A potential caveat is that this is a full-day experience, so it requires a bit of stamina and a willingness to be on the move for about six hours. Also, although it’s designed to be accessible and enjoyable, the tour isn’t suitable for pregnant women or people with back problems, so a little consideration is needed depending on your personal circumstances.
This tour is best suited for travelers who love exploring natural landscapes, enjoy learning about local culture, and don’t mind a bit of off-road adventure. It’s ideal for those who want a structured day of discovery with a knowledgeable guide leading the way.
You can check availability for your dates here:Key Points
- Balanced mix of nature, culture, and scenic drives for a comprehensive Madeira experience
- Expert guides who are friendly, knowledgeable, and attentive to group needs
- Inclusion of a levada walk in UNESCO-listed Laurisilva Forest, offering a close-up look at Madeira’s famous greenery
- Varied stops in charming villages like Santana and Caniçal provide cultural insights and photo opportunities
- Scenic mountain views from Pico do Arieiro, the island’s third-highest peak
- Not suitable for pregnant women or those with back issues due to the nature of the terrain and duration
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A Detailed Look at the Experience

This Jeep tour is designed as a full-day adventure, typically lasting around six hours, with pick-up options near Funchal—either at Pestana CR7 or Avenida do Mar. Once you’re on board, your guide will give a quick rundown of the plan, safety tips, and what to expect, setting the tone for what’s to come.
The Journey Begins: Pico do Arieiro
Your first major stop is Pico do Arieiro, the third-highest point in Madeira at 1,818 meters. The drive up is itself part of the fun—narrow mountain roads that challenge drivers but reward passengers with jaw-dropping views. Once there, you’ll get around 45 minutes to soak in the spectacular vistas of jagged peaks and deep valleys shrouded often in clouds, creating an almost otherworldly atmosphere.
This spot is a favorite among visitors for its breathtaking scenery. As one reviewer put it, “The views from Pico do Arieiro are absolutely stunning, and it’s a highlight of the tour.” It’s a perfect place for photos, so bring your camera and dress in layers—you might find it chilly at the top, despite the sunshine below.
Exploring the Lush Ribeiro Frio
Next, you’ll head to Ribeiro Frio, a lush green area in the Laurisilva Forest, which is UNESCO-listed. This is where the tour really gets a bit of depth—you’re invited on a guided levada walk lasting about 45 minutes. The levadas are Madeira’s famous irrigation channels, and walking along them gives you close-up access to the forest’s native flora and fauna.
Expect to see laurel trees, Madeira orchids, and maybe even the rare Madeiran goldfinch. The guide will explain the significance of the irrigation system and water springs that sustain these forests. Reviewers praise this part of the tour for its informative commentary and the chance to see nature up close. One said, “It was so refreshing to walk through the forest, hearing the sounds of birds and discovering native plants I’d never see on my own.”
More Great Tours NearbyThe Charm of Santana
After the forest, you’ll visit Santana, famous for its iconic triangular thatched-roof houses. Walking through the village offers a glimpse into rural Madeira life, and you’ll have about 30 minutes here to take photos and explore. This is a perfect opportunity to appreciate local architecture and maybe pick up some souvenirs.
You can also enjoy a local lunch on your own at a nearby restaurant—while this isn’t included in the tour price, the guide can recommend spots serving Madeira’s signature dishes like espetada (skewered beef) or grilled fish. Many find this break worthwhile after the morning’s adventures.
Coastal Caniçal and Rum Tasting
Following lunch, the journey continues to Caniçal, a fishing village with a history steeped in maritime traditions and whaling. Here, you’ll visit the Casa do Rum distillery, where you’ll learn about Madeira’s long-standing rum-making heritage. Of course, the tasting is a highlight—many say it’s a chance to indulge in a true local spirit.
You’ll also get to try Poncha, Madeira’s famous cocktail made with rum, honey, and lemon. As one reviewer shared, “Sampling Poncha and learning about rum production made the experience more authentic and fun.” The coastal scenery as you relax here is a bonus, with sweeping ocean views serving as a perfect backdrop.
Final Stop: Caniçal’s Maritime Heritage
Before heading back, the tour makes a peaceful stop in Caniçal, where you can enjoy the seaside atmosphere and learn about the village’s whaling history. The coastal scenery here is beautiful, and if you’re interested, you might explore the small harbor or just enjoy the tranquil surroundings.
Returning to Funchal
After a full day of mountain vistas, lush forests, and seaside charm, you’ll be transported back to your original pick-up point. The entire experience is designed to be comfortable and engaging, with small-group options available for more personalized service.
What Makes This Tour Stand Out

From the rave reviews, it’s clear that guided tours with knowledgeable guides are a key part of the appeal. One reviewer said, “Our guide Miguel was so friendly and knew everything about the island, making the day even more enjoyable.” The guides are fluent in English, French, and Portuguese, which helps make the experience accessible and engaging for a diverse group.
Another highlight is the scenic diversity of the stops. You’ll go from mountain peaks to lush forests, then to vibrant villages and coastal villages, which keeps the experience fresh and visually stunning throughout. The levada walk is often singled out as a memorable part, giving a quiet moment to connect with Madeira’s natural environment.
Value for Money
While this tour doesn’t include lunch or tastings, the overall value lies in the comprehensive itinerary, expert guiding, and the variety of landscapes covered. For roughly six hours, you get a deep dive into Madeira’s east side, making it well worth the price for most travelers seeking a full day of adventure.
Considerations
The tour isn’t suitable for pregnant women or those with back problems, given the mountain roads and walking involved. Also, bring comfortable shoes, sunscreen, a hat, and a jacket—conditions can vary from the cool mountain top to the warmer coast. The tour is operated in small groups or privately, which adds a level of intimacy and flexibility.
Who Should Consider This Tour?

If you’re someone who loves being outdoors, appreciates scenic drives, and wants to learn about Madeira’s natural and cultural highlights, this tour is a good fit. It’s particularly suited for travelers who enjoy a mix of active and relaxed moments and are comfortable with a full-day outing. Families with older children might also find it engaging, especially if they’re interested in nature and local traditions.
However, those looking for a more relaxed, less structured experience or with mobility issues should consider their comfort level, especially with the mountain roads and walking parts.
Frequently Asked Questions
Is the tour suitable for children?
While not specifically marketed as a family tour, older children who enjoy nature and sightseeing will likely find it enjoyable. Keep in mind the terrain and walking involved.
How long is the tour?
It lasts approximately six hours, starting and ending near Funchal, with scheduled stops along the way.
What’s included in the tour?
Your guide, who speaks Portuguese, English, and French, is included, along with transportation. Lunch and tastings are not included but can be enjoyed separately during the Santana stop.
Are meals provided?
No, the tour doesn’t include meals or drinks, but there are recommended spots for lunch and opportunities for rum tasting.
What should I bring?
Comfortable shoes, a hat, sunscreen, and a jacket are recommended. If you’re planning to walk or explore, dress accordingly.
Is the tour private or group?
Both options are available. Small-group tours are common, providing a more personalized experience.
Is this tour accessible for pregnant women?
No, it’s not suitable for pregnant women due to terrain and activity levels.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
How many stops are there?
There are six main stops, each offering unique scenery and experiences, from mountain peaks to coastal villages.
Is this a good way to see Madeira’s natural beauty?
Absolutely. Visitors praised the tour for its stunning vistas, knowledgeable guides, and the variety of landscapes covered.
Madeira Island: Full Day Jeep Tour – Pico do Arieiro, East
“We had a great time on this trip, our guide was so friendly and knowledgeable, well worth the money for all the things they show you. This experien…”
Final Thoughts

This Madeira Jeep tour is a well-rounded way to see the island’s east side without the hassle of self-driving. It combines scenic mountain views, lush forests, cultural stops, and coastal scenery, all with a knowledgeable guide to enhance your understanding and enjoyment. It’s particularly great if you prefer a structured day that hits all the highlights and offers insights into Madeira’s rich traditions.
While it does require a bit of stamina and comfort with mountain roads, the rewards are worthwhile. You’ll leave with plenty of photos, stories, and a deeper appreciation for this beautiful island. Whether you’re a first-time visitor or returning for a second look, this experience captures the essence of Madeira’s natural charm and cultural richness.
If you love exploring by vehicle, enjoy nature walks, and want a taste of Madeira’s diverse landscapes, this Jeep tour could be one of your best day trips. Just pack your sense of adventure—and maybe a camera or two.
You can check availability for your dates here:More Full-Day in Madeira
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