If you’re someone who appreciates the finer details of food and drink, or if you’re simply curious about the world behind that little bottle of olive oil, this private full-day tour in Valencia might just be a highlight of your trip. It promises a comprehensive journey through the centuries-old tradition of olive oil production, guided by Johnny Madge — the only British International Olive Oil Competition Judge. That alone hints at expertise, but what really makes this tour stand out is the friendly, laid-back approach Johnny takes, making you feel more like a guest than a tourist.
What we love about this experience is how it combines education with authentic local flavor. You’ll visit ancient olive groves and historic mills, see modern production facilities, and learn to taste like a pro—all while enjoying the beautiful surroundings and some excellent local wine. A second big plus is the intimate, private setting—only your group will be on the tour, which means personalized attention and a relaxed atmosphere.
However, a potential consideration is the full-day commitment and travel time. With six hours involved, this isn’t just a quick peek; it’s an immersive experience that requires a decent chunk of your day. Also, while the overall price of around $162 per person seems reasonable given the depth of experience, it’s worth considering whether you’re a true olive oil enthusiast or more of a casual connoisseur.
This is best suited for travelers who appreciate food and history, enjoy tasting sessions, and want to learn from a knowledgeable guide in an engaging, friendly way. If that sounds like you, read on — I’ll walk you through what makes this tour special, what to expect, and some insights from those who’ve been there.
Key Points

- In-depth exploration of olive oil production from ancient to modern techniques
- Expert-guided tastings led by Johnny Madge, a renowned judge
- Historic sites including a mill from 1606 and ancient olive groves
- Relaxed, personalized experience with only your group participating
- Includes local wine and food pairing in a stunning olive grove setting
- Ideal for food lovers and history buffs interested in authentic Spanish traditions
The Itinerary: What You Can Expect

When you sign up for this tour, you’re signing up for a rich, layered experience that takes you from the roots of olive oil-making to its current state of art. The journey kicks off at 9:00 am in Valencia, with the convenience of a comfortable, air-conditioned minibus picking up your group.
Prefer personalized experiences? Here are other private options we've covered in Valencia
Visiting the Ancient Olive Groves
Your day begins with a drive into what’s considered the world’s highest concentration of 1,000-year-old olive trees. We loved the way this setting instantly transports you back in time—these trees have been growing for centuries, silently witnessing Spain’s agricultural evolution. Johnny shares stories about the history of olive cultivation in Castellón, dating back to Roman times, which adds a fascinating layer of context to what you’re seeing.
Exploring a 1606 Olive Mill
Next, you’ll step into a historic olive mill from 1606. Walking through this site, you get a sense of what olive oil extraction was like centuries ago. It’s a tangible link to the past, and Johnny’s commentary makes the process come alive. While no specific downsides are noted about this stop, keep in mind that historic mills like this often have limited modern amenities, so be prepared for a more rustic experience.
Modern Olive Oil Production
The tour then shifts to a state-of-the-art olive mill owned by one of Spain’s leading producers. Here, you’ll see how contemporary equipment turns olives into the golden oil we all recognize. This contrast between old and new is quite eye-opening, illustrating how traditional practices have evolved but still honor their roots. Johnny explains the steps involved, making it accessible even if you’ve never thought about olive oil production before.
Learning to Taste Like a Pro
A highlight for many is the olive oil tasting session. Johnny, who’s the only British judge in the international competition, teaches you how to evaluate oils based on aroma, flavor, and mouthfeel. You’ll discover that, just like wine, each oil has unique qualities—some fruity, others grassy or spicy. We loved the way Johnny encourages questions and discussion, making it feel more like a masterclass than a simple tasting.
Keen to taste more of Valencia? We've looked into these other food and drink experiences
- Wine Tasting Experience with a Professional Sommelier in Valencia City Center
- Paella Cooking Class, Wine Tasting & Central Market in Valencia
- Montanejos Thermal Springs & Girlfriend Waterfall, food included
- Valencia Food Tour: Tapas, Drinks and Delights with a Local
- Valencia Morning Food Tour with Central Market by Food Lover Tour
- Highlights of Valencia Half-Day Private Tour with Local Tasting
Lunch in the Olive Grove
Afterward, it’s time for lunch—served in a scenic olive grove. Not only will you enjoy delicious local dishes, but you’ll also see how different oils enhance the flavors of the food. Johnny’s tips on pairing and the live demonstration of how oils transform dishes add practical value for those interested in cooking or food pairing.
Final Thoughts and Reflection
Throughout the day, Johnny shares anecdotes and insights, making the experience both educational and entertaining. His personable approach means you’ll likely feel comfortable asking questions or even just soaking in the views. The drive back to Valencia is a relaxing way to wind down, with plenty of time for reflection on what you’ve learned.
What makes this tour special?
Authenticity and depth are at the core of this experience. You’re not just seeing a mill from afar; you’re walking through history, understanding the craft, and tasting the results. The small group size ensures personalized attention, and Johnny’s expertise as a judge lends credibility to his guidance. Plus, the inclusion of local wine makes the tasting sessions even more enjoyable, adding a touch of local flair.
The fact that reviews consistently praise Johnny’s knowledge and the overall professionalism of the tour speaks volumes. One reviewer mentioned it as an “olive oil awakening,” highlighting how much they learned—“Johnny Madge was supremely knowledgeable about his craft and opened a door to olive oil that we did not know existed.” It’s clear that this tour appeals to those genuinely interested in understanding and appreciating olive oil, beyond just a surface-level experience.
The Practical Aspects: Price, Duration, and Group Size

At about $162 per person, this tour offers a lot—six hours of guided exploration, tastings, and beautiful scenery. It’s a good value when you consider the depth of learning and the quality of the sites visited. The private nature of the tour means you won’t be part of a large, noisy group, which is a big plus for those who prefer a more intimate experience.
The timing is convenient, beginning at 9:00 am and ending at roughly 3:00 pm, fitting well into a day’s itinerary. The transportation is in a comfortable minibus, which makes the long drives pleasant rather than tiring.
Who Should Consider This Tour?
This experience is ideal if you’re genuinely curious about olive oil’s history, production, and tasting. It’s perfect for food lovers, wine enthusiasts, or those who simply want a unique, behind-the-scenes look at an age-old tradition. It’s less suited for travelers seeking a quick, superficial overview—this is a full, immersive day.
Final Words
If you’re after an authentic, educational, and relaxing experience that combines history, gastronomy, and expert guidance, Johnny Madge’s olive oil tour is a standout choice in Valencia. The attention to detail and the friendly atmosphere mean you’ll walk away not just with new knowledge, but with an appreciation for the craft that produces one of Spain’s culinary treasures.
While it does demand a full day and involves some travel, for those with a passion for food, history, or authentic experiences, it’s well worth the effort. The inclusion of tastings, wine, and the chance to see ancient groves makes this a rich, memorable outing—especially for those who want to deepen their understanding of how something as simple as olive oil can be so complex and fascinating.
Olive Oil Private Full-Day Tour with Tasting in Valencia
“Johnny Madge was supremely knowledgeable about his craft and opened a door to Olive oil that we did not know existed. If you are looking for new ex…”
FAQs

Is this tour suitable for children?
While there’s no specific mention of children in the info, the tour’s focus on history, tasting, and the scenic drive could be interesting for older kids or teenagers, especially those curious about food. However, keep in mind it’s a full-day experience, so consider their patience level.
What is included in the price?
The fee covers visits to historic and modern mills, tastings, lunch in the olive grove, and guidance from Johnny Madge. The tour also includes local wine and a private, relaxed setting.
How long does the tour last?
It lasts approximately six hours, starting at 9:00 am and returning to Valencia around 3:00 pm.
What language is the tour conducted in?
The information suggests Johnny is the guide, and his approach seems very personable, but it doesn’t specify the language. Given it’s a private tour, you might inquire if special language needs can be accommodated.
Is it a small group or private experience?
It’s a private tour, meaning only your group participates, which allows for a more personalized experience.
Do I need to book in advance?
Yes, most travelers book around 59 days in advance, which indicates it’s popular and good to reserve early.
Is there a cancellation policy?
Yes, you can cancel up to 24 hours in advance for a full refund. It’s also weather-dependent, and if canceled, you’ll be offered another date or a full refund.
If a journey into the world of olive oil sounds appealing and you’re eager to learn from a knowledgeable guide, this tour offers a memorable, enriching experience that combines education with true local flavor.
More Food & Drink Experiences in Valencia
- From Valencia: Albufera Boat Ride & Food (Paella) Included
- Bike tour with tasting surprise along hotspots of Valencia
- Craft Beer Tour and Tapas in Ruzafa – Valencia
- Craft Beer Tasting and tapas in Valencia
- From Valencia: Guided Cheese Factory Tour with Wine Tasting
- Benimaclet, Valencia: Olive oil and Food Pairing
More Tours in Valencia
More Tour Reviews in Valencia
More Valencia experiences we've covered
- Valencia: Historical Walking Tour
- From Valencia: Ebro Delta Cruise, Ecomuseum & Peñíscola Tour
- Guided tour of downtown Valencia + Silk Exchange
- Half Day Valencia Walking Tour
- Half Day Valencia Foodie Cycling Tour
- Hard Rock Cafe Valencia: Special Menus
- Hidden Valencia: Tour of Eixample, Canovas & Ruzafa
- Kayak rental in the Marina of Valencia
- Homemade Tapas Brunch in Valencia with Local Hosts
- Instagram tour of Valencia with a private photographer
- Johnny Madge Olive Oil Tastings
- Highlights of Valencia: Private Half-Day Tour



