Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo

Explore Tequila on this private full-day tour, visiting La Rojena and artisanal factories, with tasting, scenic views, and fun activities—ideal for curious travelers.

Discovering Tequila: A Practical Look at the Private Full-Day Tour to Tequila with José Cuervo

If you’re considering a day trip from Guadalajara to Tequila, this private tour offers a balanced mix of history, craftsmanship, and fun. Designed for those who want to see the heart of tequila production without the chaos of crowded group tours, it’s a nice way to spend a day if you’re keen on tasting and learning about one of Mexico’s most iconic spirits.

What we like about this experience is how it combines visits to two very different tequila factories — the famous La Rojena and the more artisanal Tequila Selecto — giving you a broad perspective on tequila-making styles. Plus, the extra thrill of the Extreme Swing at Mirador Tequila offers a fun photo op and a dash of adventure. On the flip side, some reviews suggest that the tour’s explanations could be a bit sparse, which might leave those wanting a deeper understanding feeling a little shortchanged.

This tour is well-suited for travelers who prioritize flexibility, tasting, and a unique peek into both industrial and artisanal tequila production. It’s less about heavy education and more about enjoying the scenery, the flavors, and creating memorable moments. If you’re after a relaxed, personalized experience and don’t mind a bit of a rushed schedule, this could be just right.

Key Points

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo - Key Points

  • Private and personalized experience means less crowding and more flexibility.
  • Visit both La Rojena and Selecto for a well-rounded look at tequila production.
  • Includes tasting sessions of tequila, liquors, and creams, perfect for connoisseurs or curious newcomers.
  • Extra activities like the Extreme Swing add a fun, adventurous twist and great photo opportunities.
  • Flexible route allows customization and leisure time in Tequila town.
  • Cost reflects a full-day experience, offering good value for those interested in comprehensive tequila exploration.

A Deep Dive Into the Tour Experience

This full-day private tour kicks off around 9:30 am with a comfortable, air-conditioned vehicle taking you from Guadalajara’s central spots directly into the heart of Jalisco’s famous tequila region. The fact that it’s private means you won’t be sharing the experience with strangers, which often translates to a more relaxed, tailored day. Plus, pickup options make logistics easier—no need to worry about finding your way.

The Tequila Selecto Stop

Your first visit is to Tequila Selecto de Amatitán, where you’ll get a guided tour of one of the few remaining artisanal factories. Here, the focus is on craftsmanship—sampling a variety of tequilas, liquors, and creams that are produced on-site. This visit lasts about an hour and offers a taste of the more boutique side of tequila-making, compared to the more industrial La Rojena.

Visitors often appreciate the intimate, less commercial atmosphere here. It’s a chance to see how small-scale production keeps traditional techniques alive, and you’ll leave with a better understanding of the diversity within tequila flavors. Some reviews highlight the tasting experience as a highlight. However, a critique from one traveler mentioned feeling that the guide didn’t offer much explanation during this stop, so if you’re craving a deeper dive into the production process, you might find it a bit light.

La Rojena Factory — The Industrial Icon

Next up is Fábrica La Rojena, the flagship distillery of Cuervo, and the oldest in Latin America. This stop is more traditional and industrial, showcasing how large-scale tequila is produced. It’s a lively, bustling place where you can learn about the history of José Cuervo and see the machinery that’s been making tequila for over a century.

The tour here is approximately two hours long—ample time to walk through the facilities, observe the process, and, of course, sample different tequilas directly from the source. The authenticity and historical weight of La Rojena make it a worthwhile visit, especially if you’re interested in the heritage of tequila.

Mirador Tequila and the Extreme Swing

To add a dash of adventure, you’ll make a quick stop at Mirador del Tequila, where the view of the agave fields is stunning, and the Extreme Swing awaits. This swing isn’t just for thrill-seekers; it also makes for some terrific photos to share. The stop lasts about 30 minutes, giving you time to snap pictures, enjoy the landscape, and take that adrenaline rush.

One reviewer pointed out that the swing and photos are a highlight, making this stop a fun addition even if you’re not into adrenaline activities. It’s a good way to break up the tour and add some excitement to your day.

Free Time in Tequila Town

Finally, you’ll get an hour or so to explore Tequila Pueblo Mágico on your own. It’s a charming little town with traditional portals, a lively main square, and plenty of shops selling tequila bottles, souvenirs, and local crafts. This free time allows you to absorb the vibe, take photos, or pick up a bottle or two to take home.

Some travelers enjoy wandering freely, while others wish for more time here to explore deeper. Keep in mind it’s a quick stop, so don’t expect to see everything. It’s perfect if you’re after a taste of local life without an overly structured schedule.

Is It Worth the Price?

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo - Is It Worth the Price?

At $190 per person, you’re paying for a full-day, private experience that touches on all the key points of tequila culture—factories, tastings, views, and a bit of adventure. Compared to group tours, this one offers more flexibility and intimacy, which many find valuable.

The inclusion of two factory visits, tasting sessions, transportation, and activities like the swing makes it a good deal if you’re genuinely interested in tequila and want to avoid the crowds. That said, some reviews suggest that explanations could be more detailed, so if you’re expecting a deeply educational tour, you might feel a little short on context.

What the Price Gets You

  • Comfort and convenience with private transport
  • Multiple tastings of tequila, liquors, and creams
  • Visit to two distinct factories, showcasing different production styles
  • Photo opportunities with stunning views and the swing
  • Free time to explore Tequila town

If you’re after a casual, fun, and private day out with a focus on sampling and sightseeing, the cost is reasonable. If you’re looking for an in-depth educational experience, you might want to supplement this tour with additional research or visits.

Who Will Love This Tour?

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo - Who Will Love This Tour?

This tour fits adventurous travelers who enjoy tasting and sightseeing without the hassle of big crowds. It’s ideal for those curious about tequila, eager to see both artisanal and industrial processes, and who appreciate a touch of fun with activities like the swing. It’s also perfect if you want a flexible, private experience that you can customize a bit.

Keep in mind, if you’re expecting detailed explanations or a deeply educational experience, this tour may feel a little light on details. It’s better suited for casual curiosity and enjoyment rather than hardcore learning.

Final Thoughts

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo - Final Thoughts

All in all, this private full-day tour to Tequila offers a well-rounded look at what makes this region famous—its tequila and its landscapes. The combination of factory visits, tastings, scenic views, and a dash of adventure makes it appealing for many travelers, especially those who value comfort and flexibility.

You’ll love the chance to taste different tequilas right at the source, see the process from two different angles, and take some memorable photos at Mirador. The convenience of private transportation and the option to customize the route add a lot of value for those who prefer a personalized day out.

That said, keep expectations in check regarding in-depth explanations. If you’re looking for a straightforward, fun, and relaxed way to get to know Tequila and enjoy some tasty samples, this tour will serve you well. It’s best for curious travelers who want a manageable, engaging experience without the crowds.

✨ Book This Experience

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo



4.5

“I think the tour is too simple they don't explain. They're just dropping you off at the places and not giving you a bigger explanation. They took u…”

— A Tripadvisor Reviewer, Mar 2025

FAQs

Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo - FAQs

Is this tour private?
Yes, this is a private tour, meaning only your group will participate, which offers more flexibility and comfort than a large group.

What is included in the price?
The price covers private transportation, an air-conditioned vehicle, soda/pop, bottled water, visits to two tequila factories with tastings, and the scenic Mirador with the swing.

Are meals included?
No, breakfast and lunch are not included, so plan to eat before or after the tour. Tequila town has some good options if you want to grab a bite during free time.

How long is the tour?
The total duration is approximately 5 to 6 hours, making it a full but manageable day trip.

Can I customize the route?
The tour allows some flexibility to personalize the experience, especially in town during free time, but the main stops are set.

Is there a dress code or special requirements?
Comfortable clothing and footwear are recommended, especially if you plan to walk around or enjoy the swing and scenic views.

Will I learn a lot about tequila?
You’ll get a general overview and see the production process, but some reviews mention that the explanations may not be very detailed, so if in-depth knowledge is your goal, you might want to do some additional reading.

Who is this tour best suited for?
It’s perfect for curious travelers, casual drinkers, and those who enjoy scenic views and fun activities, but perhaps less so for those seeking a highly educational or rigorous tequila course.

If you’re after a private, relaxed, and tasting-focused day exploring tequila’s roots, this tour hits many of the right notes. Just go in with open expectations, and you’re likely to come away with some great memories—and maybe a bottle or two to bring back home.