Discovering Tequila: A Practical and Enjoyable Private Tour in Jalisco
If you’ve ever been curious about how tequila is made or want to see the heart of Jalisco’s famous tequila region, this private tour from Guadalajara might be just what you’re looking for. While we haven’t personally done it, the reviews and details paint a picture of a well-organized, engaging experience that balances education, culture, and fun.
What really stands out is the opportunity to visit La Fortaleza distillery with a choice between their “Viva Abuelo” or “Bisabuelo” tours, which promise a thorough look into the tequila-making process. Plus, exploring the charming town of Tequila itself gives a taste of local life and artisanal craftsmanship. The chance to visit Tequila Selecto, one of the few remaining artisanal factories, adds an extra cultural layer, with tastings included.
One potential consideration is that the itinerary might vary, depending on the distillery’s availability, which could slightly change the flow of your day. Also, at $165 per person, the price reflects a private group experience, transportation, and guided visits — offering good value if you’re into detailed, behind-the-scenes looks rather than just a quick overview. This tour is best suited for those who want a comprehensive, authentic dive into tequila production without the hassle of organizing multiple visits themselves.
Key Points

- Comprehensive Experience: Combines distillery visits, town exploration, and tastings all in one day.
- Private Transportation: Ensures comfort and flexibility in your schedule.
- Cultural & Artisanal Focus: Highlights both industrial and artisanal tequila traditions.
- Flexible Tour Options: Choose between “Viva Abuelo” or “Bisabuelo” at La Fortaleza.
- Authentic Local Flavor: Stops at Tequila town and Cantaritos El Güero showcase local craftsmanship and flavors.
- Good for Enthusiasts: Perfect for those who want more than just a quick tasting — a full, immersive journey.
A Deep Dive into the Tour Experience

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How the Day Unfolds
Starting with pick-up at your hotel, the experience sets a professional tone. We loved the fact that the transportation is air-conditioned and private, making for a comfortable ride through the scenic Jalisco countryside. The driver, as noted in reviews, is not only punctual but also knowledgeable, often sharing interesting tidbits about the area.
Your first stop is Tequila Selecto de Amatitán. Here, you’ll step into a working factory that combines traditional artisanal methods with a hint of modern industrial technique. The guided tour lasts about an hour, during which you’re treated to tastings of tequila, liquors, and creams produced on-site. According to reviews, the factory is one of the few remaining of its kind, which makes it a special visit for those interested in authentic, handcrafted spirits.
Next, you’ll visit La Fortaleza distillery. This is the highlight for most visitors, with a roughly three-hour tour that gives a detailed look at how tequila is made. You’ll see the brick ovens used to cook the agave, learn about fermentation, distillation, and aging processes. The guide explains everything clearly, so even if you’re not a tequila expert, you’ll walk away with a new appreciation. Folks who’ve been on similar tours mentioned that the staff is knowledgeable and eager to share their passion.
The town of Tequila itself is a charming stop. You’ll have about an hour to walk around, take photos, and browse local shops selling handcrafted souvenirs or bottles of tequila. The main square and portals are picturesque, offering a laid-back vibe perfect for a quick stroll and some souvenirs.
To wrap up, the tour continues with a visit to Cantaritos El Güero, where you can indulge in the traditional cantaritos, a refreshing drink blending tequila with fresh fruit and soda. This is often highlighted as a fun, memorable way to end your day—especially if you enjoy trying local drinks in a lively setting.
What Travelers Love and What to Keep in Mind
Reviewers rave about the personalized experience and the depth of information provided. One noted, “Our driver/guide, Jesus, picked us up at our hotel for a fun day exploring the area where tequila is produced. The car was immaculate and comfortable, and Jesus explained things of interest as he expertly dealt with Guadalajara traffic.” That level of professionalism is reassuring.
However, a user also pointed out that the itinerary may vary depending on the distillery’s availability. This means that your experience might not follow the exact same order, but you’ll still visit all key spots.
The cost of $165 per person is reasonable for a private, guided tour, especially considering the inclusions: transportation, entrance fees, tastings, and a personalized experience. It’s a good value for travelers who want an in-depth exploration rather than a superficial overview.
Practical Tips for Your Day
- Arrive with an open mind and a camera — the stops are scenic and photogenic.
- Wear comfortable shoes for walking around the town and factory.
- Bring some cash or cards for souvenirs, as some shops in Tequila may not accept cards.
- Stay hydrated — bottled water is provided, but it’s a good idea to sip throughout the day.
- Consider your timing — the tour lasts around six hours, so plan accordingly if you have other activities.
Who Is This Tour Best For?
If you’re genuinely interested in learning about tequila production, this tour is a standout. It’s especially suited for curious travelers who appreciate a detailed, behind-the-scenes look rather than just a brief tasting session. The visits to artisan and industrial distilleries make it appealing to both spirits enthusiasts and those interested in Mexican culture.
While it might not be ideal for travelers with mobility issues due to walking and factory visits, overall, the experience is accessible to most. Families with older children who are interested in spirits (and are comfortable with the tasting aspect) could also enjoy it, but younger kids might find it less engaging.
Final Thoughts

This private tour offers a well-rounded, authentic peek into tequila culture, combining factory visits, a charming town walk, and tastings. The personal nature of the journey, guided by knowledgeable hosts and supported by comfortable transportation, makes it a reliable choice for those seeking a meaningful day in Jalisco.
It’s best suited for those who want to understand the craft behind tequila and enjoy a relaxed, in-depth experience. Though not the cheapest option, the price reflects a private, curated day with education, culture, and fun all rolled into one.
If you’re after a comprehensive, authentic introduction to tequila and want a hassle-free way to explore the region, this tour is definitely worth considering.
Private Tour La Fortaleza Distillery and visit to Tequila
“Our driver/guide, Jesus, picked us up at our hotel for a fun day exploring the area where tequila is produced. Car was immaculate and comfortable …”
FAQs

How long does the tour last?
The tour is approximately six hours long, including transportation, visits, and free time in Tequila town.
Is transportation included?
Yes, private, air-conditioned transportation is part of the package, ensuring a comfortable journey from Guadalajara to all the stops.
What is included in the tour price?
Your fee covers entrance to La Fortaleza (with your chosen tour), Tequila Selecto, private transportation, bottled water, and soda. Tastings are included at the factories.
Can I buy tequila or souvenirs during the tour?
Absolutely, especially in Tequila town, where local shops sell tequila bottles and crafts.
Is this tour suitable for families?
While not specifically tailored for children, older kids with an interest in spirits and culture might appreciate it. Keep in mind the factory environments and walking involved.
What if the itinerary varies?
Depending on distillery availability, the order of visits may change, but all key stops are typically included.
Is gratuity included?
No, tips are not included but are appreciated if you receive good service.
This tour provides a fantastic way to see Jalisco’s tequila world through a personal and educational lens. Whether you’re a spirits fan or just curious about Mexican traditions, you’ll find plenty to enjoy and remember.
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- Thursday Night Bar Crawl in Guadalajara Mexico
- The Fire TOUR – Pyramids, Volcanoes, Agaves & Tequila
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- Tequila tour with tasting.
- Tequila and Guachimontones Full Day Private Tour
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