Southwest Tour of the Island

If you’re considering a trip to Madeira and want to see a side of the island that many visitors miss, the Southwest Tour of the Island might just be what you’re looking for. This small-group excursion offers a relaxed yet comprehensive way to explore some of Madeira’s quieter, more authentic spots on the south coast. From colorful villages to breathtaking cliffs, it’s designed for those who prefer discovering lesser-known places with knowledgeable guides rather than rushing through a packed itinerary.

What we really like about this tour is its focus on off-the-beaten-path locations—places like Jardim do Mar and Paul do Mar are not the typical tourist stops, but they showcase Madeira’s charm and natural beauty beautifully. Plus, the inclusion of local farms and herb gardens adds a genuine touch of the island’s rural character. Another highlight is the small-group setup, which tends to make the experience more personal and relaxed, especially if you’re into engaging conversations and avoiding big crowds.

However, a point to keep in mind is the timing and pace. With eight hours on the road, you’ll be hopping from one scenic spot to another, which might feel a bit rushed if you love lingering in each place. Also, since food and drinks are not included, you’ll want to plan for some snacks or a meal if you’re hungry after exploring. This tour is best suited for curious travelers who want to see Madeira’s less touristy side without sacrificing comfort or insights from a local guide.

If you’re after an experience that combines scenic drives, local culture, and authentic views, then this tour could be a great fit—especially if you like small groups, personalized attention, and discovering spots off the usual tourist trail.

Key Points

• Focuses on the southern coast of Madeira, revealing hidden gems others often overlook
• Small-group experience maximizes comfort and interaction with the guide
• Includes visits to charming villages like Jardim do Mar and Paul do Mar, perfect for those who enjoy quaint, scenic spots
• Access to stunning viewpoints like Ponta do Pargo cliff, offering breathtaking ocean vistas
• Covers local agriculture including banana plantations and herb gardens, giving insight into Madeira’s rural life
• Price point of around $48 offers good value for a full day of exploration and local insights

Exploring Madeira’s Hidden Corners: What’s Included and What’s Not

This tour is reasonably priced at just over $48 per person, making it an accessible way to see parts of Madeira that aren’t always on the standard tourist map. The cost covers transportation in a comfortable, air-conditioned vehicle and the expertise of a knowledgeable guide—factors that greatly enhance the experience. The small group size (max 16 travelers) means you won’t be lost in a crowd, and your guide can tailor the commentary to your interests.

On the flip side, food and drinks are not included, so plan to bring snacks or buy something during the stops. The tour starts at 9:00 am from the Marina Shopping in Funchal, and the meeting point is conveniently located. It’s a full-day adventure, approximately eight hours, so be sure you’re ready for a fair bit of driving and sightseeing.

The Itinerary Breakdown: What You’ll Actually Experience

Stop 1: Ponta Do Sol

Your journey begins in Ponta do Sol, often called the “sunniest” place on the island. This spot is known for its warm climate and lush agriculture—think sugar cane, bananas, herbs, and flowers. Spending about 30 minutes here, you’ll get a quick taste of Madeira’s farming roots and enjoy the lovely scenery.

Stop 2: Madalena do Mar

Next, you’ll visit this small seaside town with dramatic cliffs above the ocean. A walk along the promenade offers stunning views and the chance to see banana plantations up close. It’s a peaceful, picture-perfect spot that’s perfect for a quick stroll or photo break.

Stop 3: Calheta

This is one of the larger stops, where you’ll have an hour to explore the scenic bay with its bright yellow sand beach. The area is dotted with local restaurants serving typical Madeira cuisine, so if you’re hungry or want to grab a quick bite, this is a good spot.

Stop 4: Prazeres

Often described as fairy-tale-like, Prazeres features a farm with educational programs and gardens full of herbs. You might also see some exotic animals here. It’s a charming location that provides a glimpse into Madeira’s agricultural life beyond just the scenery.

Stop 5: Paul do Mar

A fishing village surrounded by towering cliffs, Paul do Mar offers some of the most stunning sunset views on the island. If you’re lucky, your visit will coincide with the golden hour, making for memorable photos and a peaceful atmosphere.

Stop 6: Jardim do Mar

This tiny village is a jewel on the coast, famous for its colorful wildflowers and steep, winding streets. Walking through the narrow paths, you’ll feel transported back in time, experiencing traditional architecture and local history.

Stop 7: Ponta do Pargo

Your final stop is a cliff rising 290 meters above sea level, with sweeping views of the Atlantic. The lighthouse here, operational since 1922, adds historical charm and ensures you’ll leave with plenty of stunning vistas.

Authentic Experiences and Authentic Views

Throughout the day, our guide’s knowledge about each location added depth to what you’re seeing. One reviewer praised the driver Fernando for his steady driving and quiet, insightful commentary—”only talking when he had something to share.” That kind of approach makes for a more relaxed, engaging day.

The stops at quiet villages and farms give you the chance to see real Madeira, not just the touristy spots. The visit to banana plantations, herb gardens, and the farm in Prazeres showcases the island’s rural character—something many visitors find refreshing compared to busier tourist sites.

What to Expect at Each Stop

At Ponta do Sol and Madalena do Mar, expect scenic walks along coastal promenades and lovely views of banana plantations and cliffs. Calheta’s beach is beautiful for a quick dip or just relaxing while enjoying local gastronomy options. Prazeres offers an educational farm experience, perfect if you’re interested in understanding Madeira’s agricultural traditions.

Paul do Mar is more about the scenery—serene fishing village with stellar sunsets—while Jardim do Mar feels like a step into a colorful, artistic coastal village. Ponta do Pargo’s lighthouse is a highlight for panoramic ocean views that will stay with you long after the tour ends.

Authenticity and Value for Money

At around $48, this tour is quite reasonable considering the depth of experience. You’re paying for transport, a guide’s insight, and access to several unique locations. The stops are well spaced out, with enough time to enjoy each without feeling rushed, though some may find the schedule a little quick if they love lingering in one place.

The reviews echo this sentiment: “Fernando was very knowledgeable,” and “steady driving up narrow winding roads” make it clear that safety and expertise are priorities here. The small size of the group makes it easier to engage with the guide and ask questions, adding a personalized touch.

Who Will Love This Tour?

This tour is great for travelers who want to explore Madeira’s less touristy side without sacrificing comfort or insight. It suits those who enjoy scenic drives, picturesque villages, and local culture—especially if you prefer small groups over crowds. If you’re someone who appreciates good views, authentic farms, and quiet coastal villages, this is a solid choice.

It’s not geared toward those looking for a high-adrenaline adventure or a packed sightseeing schedule. Also, since food isn’t included, be prepared to grab some lunch or snacks during your stops.

FAQs

Is the tour suitable for families or children?
While the tour is generally accessible to most travelers and doesn’t specify age restrictions, keep in mind it involves some walking and vehicle travel on winding roads. It might suit families with older kids who enjoy scenic drives and outdoor exploration.

What should I bring for the day?
Bring comfortable shoes for walking, sunscreen, water, and perhaps a hat. Since food isn’t included, pack some snacks or plan to buy something during the stops.

How long is the tour?
It lasts approximately 8 hours, starting at 9:00 am from the Marina Shopping in Funchal.

Are there any additional costs?
Food and drinks are not included, so you may want extra cash for meals or snacks. Entrance fees are free at all the stops listed.

What is the maximum group size?
The tour caps at 16 travelers, which helps keep the experience intimate and manageable.

Is transportation comfortable?
Yes, the vehicle is air-conditioned, making for a comfortable ride through the scenic routes.

Do I need to book in advance?
Yes, most travelers book around 12 days in advance, especially during peak seasons, ensuring your spot.

Final thoughts

If you’re after a relaxed, authentic way to discover Madeira’s southern coast, this tour hits the right notes. It’s a good choice for curious travelers who want to see beyond the usual tourist spots, enjoy beautiful scenery, and learn about local life from an experienced guide. The small-group setting and focus on off-the-beaten-path villages make it a genuinely intimate experience—perfect if you value quality over quantity.

While it may not suit those seeking a fast-paced, activity-packed day, it’s ideal for anyone who appreciates scenic views, charming villages, and a chance to connect with Madeira’s rural soul. Consider this tour if you want to explore Madeira in a way that feels personal, relaxed, and authentic.

Happy exploring, and I hope this helps you decide if Madeira’s southern coast deserves a spot on your itinerary!