Urbino’s 7 Best Tours

Discover the best tours in Urbino, from private walks and palace tours to wine tasting and horseback riding—find the perfect experience for your trip.

Urbino is a city where the Renaissance spirit still lingers in the streets, palaces, and art. It’s a place that rewards curious visitors with a wealth of history, architecture, and cultural treasures. What makes Urbino particularly special for tours is its compact, walkable historic center, filled with landmarks like the Ducal Palace and St. Francis Monastery, plus the stunning views from the Albornoz Fortress. We especially like the Private Walking Tour with Ducal Palace Ticket, which offers a personalized introduction to the city’s secrets, avoiding the hassle of guidebooks and maps.

Beyond walking, Urbino’s rich artistic heritage shines through guided visits to the Ducal Palace and its galleries. For a taste of local flavors, organic wine tastings near Urbino give a chance to enjoy the rolling hills of Marche and learn about sustainable wine practices. If you’re seeking adventure, horseback riding in the Furlo Nature Reserve turns the landscape into a moving canvas. No matter your interest, Urbino’s tours deliver authentic experiences that deepen your appreciation of this Renaissance jewel.

Below, you’ll find a curated list of the seven best tours in Urbino, ranging from cultural explorations to wine and outdoor adventures. Each offers a unique way to experience the city and its surroundings, helping you decide what best fits your trip style.

1. Urbino: Private Walking Tour with Ducal Palace Ticket

Urbino: Private Walking Tour with Ducal Palace Ticket

At number 1, this private walking tour offers a deep dive into Urbino’s history and art, with the added benefit of visiting the Ducal Palace. The 2.5-hour experience is tailored with a local guide who reveals the secrets of the Montefeltro family and their influence on Renaissance Italy. The tour includes stops at key sites like the Albornoz Fortress, which offers breathtaking views over the walled city.

What sets this tour apart is its personalized approach—no need to juggle guidebooks or maps, just a knowledgeable guide leading the way. It’s perfect for travelers who want a flexible, intimate exploration of Urbino’s highlights. The reviews are strong, with a 4.7/5 rating based on 23 reviews, reflecting its popularity and quality. The ticket to the Ducal Palace is included, making the experience both convenient and comprehensive.

Bottom line: If you prefer a tailored, in-depth introduction to Urbino with the convenience of a private guide, this tour is your best choice. It’s ideal for first-timers or those wanting to get the most out of a short visit.

2. Ducal Palace of Urbino & Marche National Gallery Guided Tour

Ducal Palace of Urbino & Marche National Gallery Guided Tour

Number 2 on our list is the Ducal Palace of Urbino & Marche National Gallery Guided Tour. For around $68, you gain access to the palace and its impressive art collection, including works by Raphael and Piero della Francesca. This 2-hour tour focuses on the architecture of the Ducal Palace and its role in Renaissance Italy, with a knowledgeable guide sharing stories behind the artwork and the Montefeltro family.

What makes this tour stand out is its focus on art and architecture, offering a well-rounded experience for lovers of visual history. The inclusion of masterpieces from famous artists like Raphael makes it especially appealing to those interested in Renaissance art. The guide’s explanations help bring the palace’s rooms and artworks to life, creating a vivid picture of Urbino’s artistic significance.

Bottom line: This tour is an excellent choice for art enthusiasts wanting a guided look at Urbino’s masterpieces and architecture, all packed into a concise session.

3. Urbino: Ducal Palace Guided Tour

Urbino: Ducal Palace Guided Tour

At number 3, the Urbino: Ducal Palace Guided Tour takes you inside the UNESCO World Heritage Site with just 2 reviews but a perfect 5/5 rating. The 1.5-hour tour focuses on the palace’s history, architecture, and art, including the famed studiolo, a room decorated with intricate Renaissance inlay work.

This tour is particularly well-suited for travelers who want a focused, no-frills visit to the palace without the distraction of too many other sites. The guide covers the Montefeltro family’s influence, the palace’s design features, and the art treasures housed inside, including works by Titian. It’s designed for people comfortable with walking and standing, given the palace’s vast, ornate rooms.

Bottom line: If your priority is exploring the Ducal Palace in detail with an expert guide, this 1.5-hour tour offers a compact, high-quality experience. It’s perfect for those short on time but eager for depth.

4. Urbino: Galleria Nazionale delle Marche Ticket

Urbino: Galleria Nazionale delle Marche Ticket

Number 4 brings you inside the Galleria Nazionale delle Marche with a one-day ticket that covers the Ducal Palace and the gallery’s collection of 17th-century paintings, ceramics, and graphics. While the reviews are limited (3 reviews, 3/5 rating), this option is ideal for art lovers who want the flexibility to explore at their own pace.

The gallery’s collection highlights Federico da Montefeltro’s patronage and showcases the personality of Urbino’s Renaissance ruler. It’s a good way to extend your visit beyond the palace, delving into local art and craftsmanship that define the city. Since the ticket is valid all day, you can choose when to visit and take your time viewing the exhibits.

Bottom line: If you prefer a self-guided exploration of Urbino’s art, this flexible ticket offers a comprehensive cultural experience but requires more independent effort.

5. Boutique Winery Visit & 5 Organic Wine Tastings near Urbino

Boutique Winery Visit & 5 Organic Wine Tastings near Urbino

Number 5 introduces a different kind of experience: the Boutique Winery Visit & Organic Wine Tastings. For $53.01 per person, this 2-hour tour takes you to a small estate in the hills of Marche, where you’ll taste five different organic wines, from sparkling to reds and whites.

The winery tour includes walking through vineyards and learning about the estate’s sustainable practices. Savoring DOP-certified olive oil and freshly baked bread complements the wine tastings, making this a true taste of Marche’s local produce. Guests describe the experience as “beautiful and well-structured,” with friendly staff guiding you through the nuances of wine and olive oil.

This tour is excellent for travelers interested in sustainable agriculture and local gastronomy, offering a relaxing, immersive experience away from city sights. It’s a great way to sample regional flavors in a scenic setting.

Bottom line: If wine and food tasting in a peaceful vineyard appeals, this organic wine tour offers fantastic value and a memorable taste of Marche’s countryside.

6. Urbino: 2-hour horseback ride in the Furlo Nature Reserve

Urbino: 2-hour horseback ride in the Furlo Nature Reserve

Number 6 is the 2-hour horseback ride in the Furlo Nature Reserve. This adventure takes you through the dramatic landscapes of the Furlo Gorge, crossing the Metauro River and passing medieval sites like the Brombolona tower. It’s geared toward experienced riders, offering a dynamic route with plenty of chances for photo stops and wildlife spotting.

What makes this tour standout is the opportunity to experience the natural beauty of Marche from horseback, feeling the connection between landscape and history. Riders will enjoy crossing rivers and riding along scenic trails, with a guide explaining the area’s geological and historical significance.

Bottom line: Perfect for active travelers who love riding and want to see a less-traveled side of Urbino’s natural surroundings. Be prepared for a physically engaging experience.

7. Urbino: Horseback Riding Tour with Guide

Urbino: Horseback Riding Tour with Guide

The final tour, Horseback Riding Tour with Guide, offers a 1.5-hour adventure through the woods, valleys, and country trails around Urbino. It’s less intense than the Furlo ride and suited for riders of varying experience levels. During the ride, you’ll enjoy panoramic views of Urbino and the Furlo Gorge, with a guide sharing insights about local flora, fauna, and history.

This experience is ideal for travelers who want to combine outdoor activity with cultural sightseeing without committing to a full-day ride. The horses are free-range, and the landscape varies from shaded woods to open fields, making for a relaxing yet scenic ride.

Bottom line: If you’re after a shorter, less strenuous horseback experience that offers great views and local insights, this tour is a good choice.

How to Choose the Right Tour in Urbino

When selecting your Urbino tour, consider your interests and physical fitness. For culture, the private walking tour or palace guides provide in-depth art and architecture insights. Art lovers might prefer the self-guided Galleria Nazionale delle Marche, while those craving local flavors will enjoy the wine tastings or outdoor horseback rides.

Budget and time also matter. Tours like the palace guides are efficient and focus on the highlights, perfect for short visits, whereas the vineyard or horseback riding experiences offer a more leisurely, day-long exploration. Booking early is advisable, especially for popular options like the private tour or wine tastings, as Urbino’s small size means limited availability.

Final Thoughts

Urbino offers a variety of tours catering to different interests — whether you’re into Renaissance art, local food, or outdoor adventures. For a personalized introduction, the Urbino: Private Walking Tour with Ducal Palace Ticket stands out for its combination of intimacy and depth. Art lovers might prefer the guided Ducal Palace Tour, while those seeking a relaxed day in the countryside will love the organic wine tasting.

No matter which experience you choose, booking ahead ensures a smoother trip. Urbino’s rich heritage and scenic surroundings make it a place worth exploring thoroughly—so pick your adventure and enjoy this Renaissance treasure.