A friendly look at the WOW Ticket: The Chocolate Experience by 20|20

If you’re visiting Porto and have even a mild sweet tooth, chances are you’ve come across the Chocolate Experience by 20|20. We haven’t done this one ourselves, but based on reviews and what the experience promises, it’s shaping up as a solid choice for anyone curious about the story behind chocolate—especially if you’re looking for something a bit more engaging than just wandering a museum.
What we really like about this tour is its educational angle combined with a taste of the real deal—there’s a peek inside a working chocolate factory, plus some tasty samples that help you understand why chocolate is so beloved worldwide. Plus, the overall cost—around $23—seems reasonable for the length and content of the experience.
However, a word of caution: some visitors have expressed that the museum component can feel somewhat underwhelming for the price, citing it as “dull” and leaning heavily on informational displays rather than interactive or immersive exhibits. So if you’re expecting a high-energy attraction or a multimedia extravaganza, this might not hit that mark.
This experience is best suited for those who want a taste of history, culture, and chocolate all rolled into one, along with some hands-on fun. It’s perfect if you’re traveling with a curious mind, a sweet tooth, or just want a break from the typical sightseeing loop.
Key Points

- Comprehensive history of cacao and chocolate’s cultural significance.
- Inside access to a real working chocolate factory with live production.
- Tasting opportunities including raw cacao and finished chocolate products.
- Educational but straightforward museum experience, not overly flashy.
- Cost-effective for the quality and depth of knowledge shared.
- Visitor reviews highlight knowledgeable guides and good value, but some find it dull or overpriced.
While in Porto, here are other experiences we've covered
What the tour involves: A detailed look

The Overview
This 1 to 2-hour experience offers a journey through the evolution of chocolate, from its ancient roots to today’s beloved treat. Located in Porto, the Chocolate Story lets you see, hear, and taste your way through cacao’s story.
Starting with the history of cacao—from its sacred role in Central American cultures to the European obsession—you’ll get a chance to see exhibits that exhibit the cultural importance of chocolate over the centuries. It’s a solid way to understand how chocolate traveled from a ceremonial bean to a global commodity.
The Museum and Educational Displays
Many reviews point out that the museum component mainly involves informational panels about the history of chocolate. While some find this educational, others feel it’s a bit dull or overly basic. One reviewer called it “extremely dull and hugely overpriced,” which is a good reminder that this part might not be thrilling for everyone.
In contrast, others appreciated the knowledgeable guides and found the explanations about the different types of cocoa and their origins quite engaging. If you’re interested in the story behind the bean, you’ll likely find the background compelling, especially with support from friendly staff.
The Factory Tour
The star of the experience is the live demonstration inside a genuine working chocolate factory. Here, you’ll watch as award-winning chocolate is produced in real time. This kind of behind-the-scenes look is what we love about this tour from static museum visits.
Seeing the production process—from mixing ingredients to packaging—makes it clear how much craftsmanship and care goes into making chocolate. Plus, the tasting at the end is a highlight. You’ll sample not just finished chocolates but also raw cacao, giving you a fresh perspective on what goes into your favorite treat.
While in Porto, here are other experiences we've covered
- Porto: Douro River Cruise + Chocolate Museum
- Porto: Cálem Cellar with Chocolate, Cheese, and Wine Tasting
- Porto Small-Group Local Food, Wine, and Sweets Tasting Tour
- Porto: Chocolate & Port Wine Workshop
- Tour Stand Up Paddle – Dessert Islands Douro – Pick up point
- Porto: Chocolate Museum – Unwrap the Secrets of Chocolate
Tasting and Exhibits
Several reviews highlight the tastings as a definite plus. You can expect to sample various chocolates and even taste raw cacao, which adds an educational twist to the experience. The shop at the end offers more chocolate products, letting you pick up souvenirs or gifts.
The Cultural and Artistic Aspects
Beyond the factory and museum, the experience also touches on chocolate’s role in culture, advertising, and design. Visitors have the chance to snap fun photos with playful, chocolate-themed exhibits—perfect for social media lovers.
Practical details: What you need to know
Meeting Point and Operating Hours
The tour is available every day from 10 AM to 7 PM. It’s easy to find, given its proximity to public transportation, and the mobile ticket system means no fuss with paper tickets.
Price and Value
At just over $23 per person, this experience offers a decent value, especially since it includes admission, a live factory demonstration, and tastings. Some reviews mention that the museum alone might not justify the cost, but the factory tour and tasting seem to elevate the experience, offering more than just information.
Cancellation Policy
If your plans change, you can cancel up to 24 hours in advance for a full refund. This flexibility is helpful if you’re unsure about your schedule or the weather.
What visitors are saying: Authentic opinions

While ratings are mostly around 3.4 to 3.5 out of 5, reviews reveal a mixed bag. Several reviewers praise the knowledgeable guides and good tastings, describing it as a “cool experience” with “educational” content. One reviewer said, “the staff at the chocolate museum was rude and dismissive,” which is a reminder that customer service can vary.
There are comments about the overpriced museum displays, with some feeling that the displays are just “a load of information” with little interactivity. Still, many agree that once inside the factory, the experience improves—especially with the tastings and production demo.
Who is this experience best suited for?

This tour appeals most to curious travelers interested in the history and culture of chocolate, and those who enjoy seeing production processes firsthand. It’s also good for people looking for an affordable, educational activity that combines history, culture, and tastings in a compact visit.
If you’re traveling with children, they might enjoy the fun photo opportunities and tasting parts, but the museum’s educational displays might be less engaging for very young kids. It’s not explicitly family-focused, but it can work well for older children or teenagers with an interest in food and culture.
Final thoughts: Who should consider this tour?

If you’re into learning about chocolate’s journey, enjoy watching the production process, and love sampling new chocolates, this experience will suit you nicely. It offers a value-packed visit with a manageable time commitment and the chance to walk away with some tasty souvenirs.
However, if you’re expecting a highly interactive or sensational museum experience, you might find the displays somewhat underwhelming. It’s more suited for those who appreciate the craftsmanship and history behind chocolate, rather than those seeking high-energy attractions.
For a casual, educational outing that combines culture and cuisine, this tour can be quite satisfying, especially if you go in with realistic expectations about its depth of entertainment versus informational content.
WOW Ticket: The Chocolate Experience by 20|20
“This museum was extremely dull and hugely overpriced for what you get. I would not recommend it to anyone. It costs 20EUR each and was fundamentall…”
FAQs

Is the ticket price worth it?
Considering the access to a working factory, tastings, and informative displays, many find the price reasonable, especially given the included activities. Some feel the museum alone isn’t enough, but the factory tour adds real value.
How long does the tour last?
It lasts approximately 1 to 2 hours, making it a good option if you want a shorter, engaging activity during your day.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, which provides some flexibility for travel plans.
Is this experience suitable for children?
While not specifically designed as a family activity, children might enjoy the tasting and fun photo exhibits. Keep in mind that the museum content is mostly informational, so very young kids might not find it as engaging.
Is there an option to purchase chocolates at the end?
Yes, there’s a shop at the end of the tour where you can buy chocolates and souvenirs.
Is the tour accessible via public transportation?
Yes, the location is near public transit, making it easy to reach without a car.
Do I need to bring anything?
Nothing special, just your curiosity and a camera! The mobile ticket will suffice for entry.
What should I expect to see in the factory?
You’ll watch real-time chocolate production—likely the process from mixing ingredients to packaging—giving you insight into the craftsmanship behind each chocolate bar.
In the end, this Chocolate Experience in Porto offers a neat blend of education, culture, and tasty rewards. It’s a good pick if you want a quick, relaxing activity that satisfies your sweet tooth and your curiosity about chocolate’s origins and making. Just keep your expectations in check regarding the museum displays, and focus on the factory tour and tastings—that’s where the real charm lies.
More Dessert Tours in Porto
- Porto: Chocolate Museum – Unwrap the Secrets of Chocolate
- Tour Stand Up Paddle – Dessert Islands Douro – Pick up point
- Porto: Chocolate & Port Wine Workshop
- Porto Small-Group Local Food, Wine, and Sweets Tasting Tour
- Porto: Cálem Cellar with Chocolate, Cheese, and Wine Tasting
- Porto: Douro River Cruise + Chocolate Museum
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