If you’re planning a trip to Zurich and want a glimpse of the city’s lively, modern side, the “Made in Zurich” walking tour might be worth considering. It’s a short, affordable experience that focuses on the up-and-coming quarter near Zurich Main Station, highlighting local creativity, design, and food. While it’s not a deep-dive into Zurich’s entire history or old town, it offers a taste of the city’s contemporary urban pulse.
What we really like about this tour is its focus on local craftsmanship and innovative shops — perfect if you’re into discovering new, small-scale creators or want a relaxed way to explore a less touristy part of Zurich. Plus, the inclusion of tastings means you get a little edible souvenir from Zurich’s creative scene. On the flip side, some reviewers mention that the tour could do a better job of connecting visitors directly to the shop owners or providing more detailed shop visits. So, if you’re hoping for an in-depth shopping spree, this might feel a bit light.
All in all, this tour seems best suited for curious travelers who enjoy discovering fresh local talent without the fuss of longer, more intense tours. Whether you’re a design lover, foodie, or just eager to wander a vibrant neighborhood, you’ll likely find value here — especially if you’re comfortable exploring on foot and don’t mind a casual pace.
Key Points

- Focuses on Zurich’s modern, creative neighborhoods around the Main Station
- Includes visits to several local stores showcasing handmade products and Swiss design
- Offers tastings of some local products, adding a tasty touch to your walk
- Guided by knowledgeable guides who can provide insights in English and German
- Affordable price point at $18 per person makes it accessible for most travelers
- Good for those interested in urban culture rather than historic landmarks
What to Expect from the “Made in Zurich” Tour

This two-hour walk takes you through one of Zurich’s newest neighborhoods — an area full of energy, innovative shops, and inventive local owners. The tour is designed to give you a sense of Zurich’s contemporary urban lifestyle while introducing you to products made with genuine passion. It doesn’t try to cover every aspect of Zurich’s past but instead hones in on its modern craftsmanship and creative spirit.
The tour kicks off at the Tourist Information in Zurich Central Station, making it easy to find and convenient for travelers already in the city. From there, you’ll head out on foot, exploring key spots along Zollstrasse, Europaallee, and the Negrellisteg. These areas are known for their vibrant shopfronts and young energy, often with a focus on local design, fashion, and artisanal goods.
Throughout the walk, you’ll pop into various stores — each with its own story and specialty — and sometimes even meet the makers behind the products. Tastings are included in the experience; expect to sample some local delicacies, which helps bring the neighborhood’s spirit alive. The guide will also share insights into the neighborhood’s architectural and historical background, giving you context for this lively part of Zurich.
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The Shopping and Tasting Experience
While the primary aim is to showcase Zurich’s modern products and design scene, the visits to individual stores tend to be quick. According to one review, “the tour still has potential” because it offers a lot of historical background but limited time at each shop. If you’re expecting an in-depth shopping tour, you might leave wishing for more time or closer interactions with the shop owners.
The tastings are a highlight, giving you the chance to try local products and get a taste of Zurich’s culinary creativity. Whether it’s a sweet treat or a unique snack, these bites will be a memorable part of your experience.
The Guide and Group Size
Guides are available in both English and German, and they’re praised for their knowledge and friendly manner. Having a local or knowledgeable guide makes a big difference in understanding the neighborhood’s development and the stories behind the shops.
The group size isn’t specified, but given the nature of a walking tour, it’s likely small enough to feel personal and flexible. Keep in mind, the tour is not suitable for people with mobility impairments, so comfortable shoes are a must if you plan to explore freely.
The Cost and Value

At just $18 per person, this tour is quite affordable, especially considering it includes tastings and a guided walk. For the price, you get a quick yet insightful look into Zurich’s creative district, making it a good option for budget-conscious travelers or those with limited time.
However, some might find that the tour’s focus on a specific neighborhood is a bit limited if your goal is a rundown of Zurich. Still, for those interested in urban design, local craftsmanship, and modern Zurich, it offers a good balance of content and ease.
More Great Tours NearbyWho Will Love This Tour

This experience is perfect for travelers wanting a relaxed, low-pressure way to see a lively Zurich neighborhood. If you enjoy discovering small shops, innovative local products, and tasting new foods, you’ll find this tour engaging. It’s also well-suited for those who prefer guided walks that focus on modern life over historical landmarks.
Because it’s a short, budget-friendly experience, it’s especially appealing for visitors who want a taste of Zurich’s creative scene without committing to a full-day or more expensive tour. However, if you’re after a deeply immersive shopping or historical experience, you might want to look elsewhere.
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The Sum Up

In the end, the “Made in Zurich” walking tour offers a pleasant, authentic glimpse into Zurich’s newer, energetic neighborhoods. It’s a solid choice if you’re curious about local design, craft, and urban culture, and enjoy sampling tasty bites along the way. The knowledgeable guides add value, bringing the shops and area to life with interesting stories.
While it’s not a perfect tour — with some critics noting limited shop visits — it remains a good entry point into Zurich’s contemporary scene for those on a budget or short on time. The focus on local creativity and easy walkability makes it a worthwhile addition to your Zurich itinerary, especially if you appreciate a relaxed pace and authentic, smaller-scale experiences.
If your interests lie in discovering Zurich’s modern side and supporting small local businesses, this tour will serve you well. Just remember to wear comfortable shoes, bring your curiosity, and prepare for a walk that’s more about vibe and creativity than in-depth shopping or history.
Zurich: City Walking Tour Made in Zurich
“The tour is still young and still has potential. Lots of historical background about Zurich, but unfortunately very little proximity to the shops. …”
FAQs
Is the tour suitable for children?
The tour is designed for adults and not specifically tailored for children. It involves walking around a neighborhood and visiting stores, so consider your children’s comfort and interest level.
Where does the tour start and end?
It begins at the Tourist Information in Zurich Central Station and ends back at the same location, making it easy to plan your day.
How long does the tour last?
It lasts approximately 2 hours, which is a manageable amount of time for a light, casual stroll.
Is there a dress code or special attire recommended?
Comfortable shoes are a must since you’ll be on foot most of the time. No specific dress code is required.
What language are the guides available in?
Guides are available in English and German, so choose according to your preference.
Can I cancel the tour if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some flexibility in your planning.
Is the tour weather-dependent?
Yes, it takes place rain or shine, so dress accordingly and be prepared for the weather.
This tour offers a friendly, authentic look at Zurich’s trendy district and is a fine choice if you’re looking to see a different side of the city without a hefty price tag. Just keep expectations aligned with its focus on modern craftsmanship and neighborhood charm.
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