If you’re headed to Florence and looking to combine some sightseeing with authentic bites and regional wines, this Mercato di Centrale – Food and Wine Tasting Highlights Tour might just be what you need. With a solid rating of 5.0 based on 29 reviews, the tour promises a well-rounded taste of Florence’s culinary and cultural gems, and it seems to deliver for most travelers.
What we really appreciate about this experience is how it offers a two-in-one approach—you get not only the chance to enjoy some incredible regional flavors but also to see a good chunk of Florence’s most iconic landmarks without the hassle of navigating on your own. Plus, all tastings and drinks are included in the price, which makes budgeting easier and keeps the focus on the enjoyment. The only potential downside? It’s quite a walking-heavy tour, so comfortable shoes are a must, and it isn’t ideal if you’re after a more relaxed, seated experience or have mobility issues.
This tour is best suited for those who want a lively, engaging way to explore Florence’s food scene and its most photogenic sights in about three and a half hours. If you’re a foodie, a history buff, or someone who loves a mix of both, you’ll likely find this experience hits the right notes.
- Key Points
- Exploring Florence’s Landmarks and Flavors: The Itinerary Breakdown
- What’s Included and What’s Not
- The Guide and the Experience: Why It Works
- Is This Tour Worth It?
- Final Thoughts
- Mercato di Centrale – Food and Wine Tasting Highlights Tour
- FAQ
- More Food & Drink Experiences in Florence
- More Tours in Florence
- More Tour Reviews in Florence
- More Florence experiences we've covered
Key Points

- All-in-one experience: Combines landmark sightseeing with food and wine tastings.
- Local guide: Led by a knowledgeable Florentine who adds interesting stories and insider info.
- Comprehensive itinerary: Covers major sights like Piazza della Signoria, Duomo, Ponte Vecchio, and more.
- Tastings included: All food and drink samples are part of the tour, making it easy to enjoy without extra expense.
- Walking involved: Expect a fair amount of exploration on foot across uneven surfaces and cobblestones.
- Great for those who want a lively, structured taste of Florence.
Exploring Florence’s Landmarks and Flavors: The Itinerary Breakdown

The tour kicks off in Piazza della Signoria, one of the most beautiful squares in Italy, where you’ll meet your guide and take in the open-air sculptures, including a copy of Michelangelo’s David and Neptune. From there, it’s just a short stroll to the Duomo – Cattedrale di Santa Maria del Fiore. While the interior isn’t included, the outside views of the dome and facade are stunning, and your guide will share fascinating facts about its construction and role in Florentine life.
Many travelers, like Dan, appreciated the storytelling aspect, noting how the guide revealed hidden gems and historical tidbits often overlooked by casual visitors. One interesting fact shared during the tour is about how the United States was once called “Americago” in Florence—a quirky detail that shows how fun and insightful the guide can be.
The next stop is the Palazzo Medici Riccardi, a key medieval mansion that served as the Medici family’s residence. Here, you get a quick glance at Renaissance opulence, perfect for snapping a few photos of Florence’s architectural splendor. Even if you’re not a history buff, the Medici’s influence on Florence is hard to ignore, and your guide will bring the stories to life.
Afterward, the tour takes you into Piazza Sant’Ambrogio, a true neighborhood gem known for its medieval roots and vibrant food scene. Here, you’ll get to try the famous Lampredotto, a beloved Florentine street food made from beef stomach. As one reviewer pointed out, this stop offers authentic local flavor, away from tourist spots. With an hour to explore, this is a great chance to soak in the lively atmosphere and perhaps pick up some snacks for later.
Crossing the Ponte Vecchio, the city’s most iconic bridge, is a highlight that’s as much about the scenery as the shopping. The bridge is lined with jewelry shops, and the views of the Arno River are postcard-perfect. Here, you’ll enjoy a cheese and wine tasting, which is perfect for savoring the region’s bounty and relaxing after walking through the historic city center.
Finally, the tour concludes at Piazza della Repubblica, the heart of Florence’s Renaissance core, where you’ll find a historic pastry shop serving delectable treats. It’s a fitting ending, combining Florence’s culinary traditions with a final stroll through the city’s lively streets.
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What’s Included and What’s Not
The tour’s all-inclusive price of $110.30 per person covers a variety of tasty regional wines and cheeses, plus the guided exploration of Florence’s key landmarks. You’ll also enjoy bakery treats that each have their own unique flavor profile, giving you a true taste of local artisan baking.
However, it’s important to note that interior visits of the Duomo and Medici Palace are not included. If you want to go inside, you’ll need to purchase separate tickets, which might mean extra time and expense. The guide’s role is primarily to show you the exteriors and share stories, which many travelers found informative and engaging.
Also, since alcohol is served, anyone under 18 isn’t permitted to participate in the tastings, and the tour isn’t suitable for those with strict dietary needs or limited mobility. It’s a walking tour, so be prepared for several hours on your feet, navigating uneven streets and stairs.
The Guide and the Experience: Why It Works

Multiple reviews highlight how much a knowledgeable guide like Antonio can elevate the experience. His local insights, engaging personality, and storytelling ability help turn a sightseeing walk into a lively adventure. As Liv mentioned, Antonio’s “very good energy” and “know-how” make the tour memorable.
The fact that the group sizes are limited (max 20 travelers) helps create a more intimate atmosphere, allowing for questions and conversations along the way. The reviews suggest that the combination of history, architecture, food, and wine makes for a well-rounded experience — perfect for those who want more than just a walking tour or just a food tasting.
Is This Tour Worth It?

In terms of value, the cost of around $110 might seem steep at first glance, but considering the included tastings, expert guiding, and the opportunity to see major Florence landmarks in one go, it offers good bang for your buck. The reviews reinforce that it’s a fun, engaging way to explore the city that appeals equally to history buffs and food lovers.
If you’re someone who appreciates a comprehensive, structured tour with local flavor, this experience is well worth considering. It’s particularly suited for travelers who enjoy walking, sampling regional specialties, and learning stories behind the sights, rather than just snapping photos.
Final Thoughts

The Florence Food and Wine Tasting Highlights Tour offers a lively, well-organized way to experience Florence’s culinary and architectural treasures. With a dedicated, knowledgeable guide leading the way, you’ll get both insight and indulgence packed into a manageable three-and-a-half-hour outing.
For those who love discovering new dishes, sipping regional wines, and learning about Florence’s history in a friendly, social atmosphere, this tour hits the right notes. Just remember to wear comfortable shoes, be ready for some walking, and go with an open mind and appetite.
This experience is especially suited for curious travelers eager to combine sightseeing with flavor, and who want to avoid the hassle of finding authentic spots on their own. If you’re after a fun, informative, and tasty way to see Florence, this tour could be a perfect addition to your trip.
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Mercato di Centrale – Food and Wine Tasting Highlights Tour
“Antonio was our guide, a charismatic and engaging tour of Florence. We learned to look up to see hidden gems and we also learned about some histori…”
FAQ

Is this tour suitable for children?
Children under 18 are not permitted to sample alcohol, and the tour involves a good amount of walking, which may not suit limited mobility or very young kids. It’s best suited for older teens and adults.
Do I need to book in advance?
Yes, the tour is popular and usually booked about 31 days ahead. Booking early is recommended to secure your spot.
What should I wear?
Comfortable shoes are essential, as you’ll be exploring many streets with cobblestones and uneven surfaces. Dress for the weather, as the tour runs in all conditions.
Are the tastings and drinks included?
Yes, all food and regional wines are included in the price, making it a stress-free experience without extra costs for tastings.
Can I visit inside the Duomo or Medici Palace?
No, the tour covers outside views and stories only. Interior visits require separate tickets and additional time.
How long does the tour last?
It runs approximately 3 hours and 30 minutes, allowing plenty of time to explore, taste, and learn without feeling rushed.
Is transportation provided?
No, the tour is walking-based, so be prepared for a fair amount of exploring on foot.
If you’re looking for a lively way to sample Florence’s flavors while ticking off major sights, this tour offers a solid, enjoyable experience that many travelers have raved about. Just lace up those shoes and get ready for a tasty and scenic adventure through the heart of Florence.
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More Florence experiences we've covered
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- Exclusive Florence City Tour Skip-the-line David & Uffizi Gallery
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- Bargello Museum: “Face to Face with Donatellos David”
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- Pitti Palace, Boboli and Bardini gardens Tour with a local Guide
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