If you’re considering a way to see Florence that’s both engaging and interactive, this Polaroid photo tour might just be what you need. While I haven’t personally taken it, I’ve looked into what makes it stand out—and it’s clear this experience offers a fresh take on exploring the city, especially for families or small groups wanting a more hands-on adventure.
Two things I really appreciate about this tour are its focus on creative photography and the way it keeps everyone involved—kids and adults alike. Plus, the inclusion of vintage cameras and expert tips makes it a learning experience as much as a sightseeing journey. One thing to consider is that it’s quite focused on outdoor spots, so if you’re after inside museums or more traditional tours, this might not be your first choice.
This tour suits families with children, couples, or friends who enjoy capturing memories rather than just checking off major sights. It’s perfect for those who want a relaxed, fun way to see Florence and leave with tangible souvenirs—your very own Polaroid photos.
Key Points

- Interactive and creative: Use Polaroid cameras to take instant photos of Florence’s iconic spots.
- Expert guidance: Learn photography tips that help you make the most of natural light and composition.
- Family-friendly: Kids are engaged with their own cameras and fun activities.
- Visit top sights: From Piazza del Duomo to Ponte Vecchio, capturing famous landmarks from unique angles.
- Tastings and treats: Pause for an artisanal gelato, adding a sweet touch to your outing.
- Short and sweet: About 2.5 hours is enough to enjoy the highlights without feeling rushed.
A Detailed Look at the Experience

Planning more time in Florence? We've covered other experiences worth considering.
The Essence of the Tour
This is a private tour designed for your group, which means a more personalized experience. Starting at Piazza Santa Maria Novella, your guide hands out vintage Polaroid cameras and film, walking you through how to use them. It’s a simple yet effective way to introduce kids—sometimes overwhelmed by high-tech gadgets—to the charm of instant photos.
What I love here is how the guide, Francesco, focuses on teaching you how to avoid mistakes and make the most of natural light. His patience with children, as seen in reviews, makes this tour accessible for families, turning what could be a complicated skill into a fun game.
The Itinerary Breakdown
Stop 1: Santa Maria Novella
The meeting point is classic and central, right in the heart of Florence. It’s an ideal spot to start because it’s easy to find, and the guide immediately gets you set up with your cameras. You can expect about 10 minutes here, mainly for introductions and camera handling.
Stop 2: San Lorenzo
This bustling street is vibrant with street life, perfect for lively shots. It’s a quick stop (15 minutes), but it sets the tone for a lively exploration. One review notes how engaging Francesco was, particularly with children, guiding them to understand their cameras better.
Stop 3: Piazza del Duomo
Here, you’ll shoot from a unique angle of Florence’s most famous landmark. The guide shares a secret or two, making the experience more personal. Remember, you’ll be outside only, so dress for the weather, as inside the cathedral isn’t part of the tour.
Stop 4: Piazza della Repubblica
Often called the “living room” of Florence, this spot offers a romantic, bustling scene ideal for capturing lively street scenes. It’s a short stop (10 minutes), but the atmosphere here is worth it.
Stop 5: Piazza della Signoria
Capture the iconic scene with Florence’s statues and the Fontana del Nettuno. The guide helps you choose the best angles, making this stop especially photographer-friendly. Several reviews highlight how well Francesco guided them to find the perfect shot among elements like horse carriages and historic statues.
Stop 6: Ponte Vecchio
The jewel of Florence, this bridge is a must-shoot. Francesco shares stories about its history, adding depth to your photos. The 15-minute stop allows enough time to frame some beautiful shots of the shops and river.
Stop 7: Oltrarno
This neighborhood is a quieter, more local part of Florence. You’ll find hidden gems like Piazza della Passera and an exclusive terrace overlooking the river. It’s a favorite among those who love discovering lesser-known views.
Stop 8: Piazza Della Passera & Gelato Break
A perfect reward—artisanal gelato in a lovely spot. It’s a 15-minute pause that lets everyone relax and enjoy their treats.
Stop 9: Piazza Santo Spirito
The tour ends here, and it’s the ideal spot to reflect on your photos, enjoy the lively local scene, and take in your souvenirs—the instant photos you’ve captured throughout the day.
The Practicalities
Booking is simple, with most travelers reserving about 44 days in advance. The group size is small, providing a more intimate experience, and the price ($136.49 per person) seems fair considering the guided instruction, cameras, and gelato. The tour lasts about 2.5 hours, which strikes a nice balance between thoroughness and not overdoing it, especially with kids.
What the Reviews Say
Overall, reviewers rave about Francesco’s guiding style. Elizabeth mentions how patient and helpful he was with her 5-year-old, resulting in great photos. Jenna notes her children loved it—”the best guide of the trip,” she says—and enjoyed learning about photography while exploring Florence. Jaya describes it as “a truly unique experience,” praising the guide’s friendliness and ability to keep children engaged.
Multiple reviews also highlight the quality of photos achieved and the opportunity to learn lighting and composition techniques, which is unusual for a family outing. The gelato, too, is often mentioned as a sweet bonus.
- Tuscany Day Trip from Florence: Siena, San Gimignano, Pisa and Lunch at a Winery
- The Best tour in Florence: Renaissance & Medici Tales – guided by a STORYTELLER
- The Best tour in Florence: Renaissance and Medici Tales
- Medieval Gems of Tuscany: Siena, San Gimignano and Monteriggioni
- Florence Electric Golf Cart Tour
- Florence Vespa Tour: Tuscan Hills and Italian Cuisine
The Experience for Different Travelers

If you’re traveling with kids, this tour offers a hands-on activity that keeps little ones engaged without feeling like typical sightseeing. For those interested in photography, even beginners, it’s a great way to learn while having fun. Couples or friends who enjoy creative pursuits will appreciate the unique angle on Florence’s landmarks.
However, keep in mind that this is an outdoor-focused tour. It’s perfect for sunny days but might be less enjoyable in bad weather. Also, if your group prefers interior visits or detailed art history, this tour might not satisfy those interests fully.
Pricing and Value
At around $136 for roughly 2.5 hours, this tour offers a lot of value—especially considering the personalized guidance, the vintage cameras, and the takeaway photos. It’s a memorable, tangible souvenir you can keep long after your trip. Many reviewers felt that the experience was worth the price, citing the fun, relaxed atmosphere and quality instruction.
Who Should Consider This Tour?

This tour is ideal for families, photography enthusiasts, or anyone wanting to see Florence from a different perspective. If you love the idea of creating instant memories and learning some handy photography tips, you’ll find this experience engaging. It’s also a good choice if you want a more relaxed, less rushed way to explore the city’s highlights with a friendly guide.
Frequently Asked Questions

Is this tour suitable for children?
Yes, it’s especially friendly for families. Kids are engaged with their own cameras and kept involved by the guide, making it a fun learning experience for young ones.
What is included in the price?
Your guide provides the Polaroid cameras, film, and offers expert tips. You also get to enjoy a delicious artisanal gelato during the tour.
How long does the tour last?
Approximately 2 hours and 30 minutes, making it a manageable activity without tiring out little ones or feeling rushed.
Can I cancel the tour?
Yes, you can cancel for free up to 24 hours in advance, with a full refund.
What’s the meeting point?
In Piazza Santa Maria Novella, at the benches in the middle of the square.
Are the spots visited indoors?
No, all stops are outside, so dress accordingly for the weather.
Is this a private tour?
Yes, only your group participates, which allows for a more tailored experience.
Are service animals allowed?
Yes, service animals are permitted.
What if it rains?
The experience requires good weather; if canceled due to rain, you’ll be offered a different date or a full refund.
What makes this tour different from regular sightseeing?
It combines sightseeing with hands-on photography, creating tangible souvenirs and offering insights into making the most of natural light and composition.
Create Polaroid Memories in Florence: Tour For Families with kids
“Francesco was excellent with my 5 year old son and helped us both understand how the cameras worked and how to get the best photos. I was really im…”
Wrapping Up
If you’re after a creative, relaxed way to explore Florence—especially if you’re traveling with kids or want to learn some fun photography skills—this Polaroid photo tour could be just what you’re looking for. The focus on outdoor landmarks, personalized guidance, and the chance to take home your instant photos make it memorable and meaningful. Plus, the inclusion of gelato adds a sweet finishing touch to what promises to be a delightful afternoon.
While it’s not a comprehensive art or history tour, its charm lies in its simplicity and focus on making memories you can hold in your hands. It’s a great way to see Florence through a different lens—literally—and walk away with stories, snapshots, and perhaps a new hobby.
Feel free to consider this experience if you’re keen on capturing Florence’s iconic sights with a creative twist. It’s especially suited for those who want a more personal, less touristy way to enjoy Italy’s art and architecture while having fun along the way.
More Tours in Florence
More Tour Reviews in Florence
- Florence Private Transfer from or to Florence Airport, Train Station and Hotel
- Florence: Typical Tuscan Dinner in the Heart of Florence: Boboli Menu
- Florence: The Medici Experience Tour
- Florence: Food Tour with Wine and Gelato
- Florence: Themed Walking Tours with Local Guide
- Florence: Private Boat Tour with Wine
More Florence experiences we've covered
- Florence Private Transfer from or to Florence Airport, Train Station and Hotel
- Florence: Typical Tuscan Dinner in the Heart of Florence: Boboli Menu
- Florence: The Medici Experience Tour
- Florence: Food Tour with Wine and Gelato
- Florence: Themed Walking Tours with Local Guide
- Florence: Private Boat Tour with Wine
- Private tour: Walking tour plus the Accademia guided visit
- Florence Guided Tour with Accademia, Uffizi and Optional Lunch
- Florence: Duomo Skip-Any-Line Tour
- APERITIVO at Sunset in Florence
- The art of Pasta – Authentic recipes + Wine Tour Chianti
- Florence: Sunset Panoramic Photo Tour


