Exploring Florence through Food: A Friendly Look at the Private Tour with Martina
Thinking about diving into Florence’s culinary scene? This private food tour with local guide Martina is gaining a solid reputation, and for good reason. It’s marketed as a half-day experience, lasting around 2 to 3 hours, and is designed to give you an authentic taste of the city’s flavors. Whether you’re a foodie eager to try local specialties or just want a relaxed way to experience Florence beyond the major sights, this tour seems to hit the right notes.
What we really appreciate about this experience is how personalized it is—since it’s a private tour, you get Martina’s undivided attention and tailored recommendations. Plus, the mix of food tastings and visits to bustling markets offers a genuine local vibe. But, it’s worth mentioning that the tour doesn’t include hotel transfers, so you’ll need to plan your own transportation to the meeting point.
If you’re someone who enjoys exploring local markets, sampling small bites, and pairing them with wine, this tour is likely a good fit. It’s especially appealing if you want to get a flavor of Florence’s food scene with a knowledgeable guide by your side. Keep in mind that if you’re visiting on a Sunday or prefer afternoon visits, the stops might change a bit, but Martina keeps it interesting no matter what.
<- Key Points
- A Closer Look at the Florence Food Tour
- Meeting Point and First Impressions
- Market Exploration at Sant’Ambrogio
- Food Tastings and Wine
- The Food and Drink Experience
- Flexibility for Different Schedules
- The Value for the Price
- The Practical Details
- Duration and Scheduling
- Group Size and Private Experience
- Accessibility and Logistics
- What Travelers Are Saying
- The Sum Up: Is This Tour Right for You?
- Fun Private Florence Food Tour with a Local Food Expert Martina
- FAQ
- More Food & Drink Experiences in Florence
- More Tours in Florence
- More Tour Reviews in Florence
- More Florence experiences we've covered
- Private, personalized experience with a local expert, Martina.
- Includes five stops featuring food tastings and two glasses of wine.
- Flexible scheduling with morning or afternoon options.
- Market visit to Sant’Ambrogio, a real local hub, plus a bakery stop.
- All fees and taxes are included in the price.
- Not includes hotel transfers, so plan your logistics accordingly.
A Closer Look at the Florence Food Tour

When considering a food tour like this, it’s important to understand what it really offers. We’re talking about more than just tasting food—we’re talking about enjoying Florence’s culinary culture, guided by someone who knows the ins and outs of the city’s food scene. From the moment you meet Martina at the Basilica of Santa Croce, you’re in good hands. She’s praised for her warmth, knowledge, and sense of humor, making what could be a simple walk into a memorable experience.
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Meeting Point and First Impressions
The tour kicks off directly at the Basilica of Santa Croce, a beautiful and central location that’s easy to find. Meeting here means you’re already in the heart of Florence, close to many other attractions if you want to explore a bit beforehand. From this starting point, Martina’s friendly approach sets the tone—she’s eager to share her knowledge and make you feel comfortable.
Market Exploration at Sant’Ambrogio
One of the highlights is the visit to Sant’Ambrogio Market—a lively spot that locals frequent. This isn’t a touristy, over-traveled market, but a genuine slice of Florentine life. As you meander through stalls, you’ll meet vendors, see fresh produce, cheeses, cured meats, and more. Martina’s guidance makes it easy to navigate and understand what’s worth trying.
Multiple reviews mention how much they appreciated her insights here. William_M states, “Our tour guide, Martina, was the perfect mix of knowledge and great personality! Her selections of the local market and bistros were perfect.” It’s clear that her choices of food stops make a difference, especially for those wanting authentic, not overly commercialized, tastes.
Food Tastings and Wine
The tour includes five stops with food tastings, which might be small bites or more substantial samples, depending on the day. Expect to try a variety of local specialties, paired with two glasses of wine, which adds a relaxed, convivial touch. The focus isn’t just on eating but on understanding what makes these dishes special to Florence.
Reviewers rave about Martina’s ability to select excellent spots, with Michelle_W mentioning that “her local knowledge made the tour that much better,” highlighting how her recommendations elevate the experience. Some stops are at market stalls, while others are in cozy local bistros or eateries, giving a good balance between bustling markets and intimate tasting rooms.
The Food and Drink Experience
Many travelers note that the food is plentiful. Briangalante shares, “Arrive hungry—it’s a lot of food, but so worth it!” This is great if you’re keen on experiencing a variety of flavors without feeling rushed. The wine is also well-received; reviewers say it complements the tastings and adds to the convivial atmosphere.
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Flexibility for Different Schedules
If you’re booking in the afternoon or on a Sunday, Martina adaptively takes you to different locations but still delivers tasty experiences. This flexibility is valuable, especially for travelers with tight schedules or specific days preferences.
The Value for the Price
At $200 per person, the tour offers a personalized, guided experience with a local expert, multiple tastings, and wine. Considering the quality of the experience, many reviewers believe this is good value, especially given the private nature of the tour and the inclusion of all fees and taxes.
The Practical Details

Duration and Scheduling
The tour lasts approximately 2 to 3 hours, making it a manageable addition to your day without overwhelming your itinerary. The flexibility of morning or afternoon timings means you can choose what suits your plans better—morning might be more relaxed and less crowded, while afternoons allow for a leisurely exploration.
Group Size and Private Experience
Since it’s a private tour, your group will be the only participants, allowing for a more relaxed and customized experience. This is especially appreciated by those who prefer not to be part of a large group and want the chance to ask questions or go at their own pace.
Accessibility and Logistics
Starting at Santa Croce, the meeting point is near public transportation, which makes it easy to reach from most parts of Florence. No mention of hotel pick-up and drop-off is included, so plan your arrival accordingly.
What Travelers Are Saying

The reviews are overwhelmingly positive, with a perfect 5-star rating from all eight reviewers. William_M calls it a “Perfect taste of Florence,” emphasizing Martina’s personality and guide skills. Michelle_W highlights that “Martina was excellent,” and her local knowledge made the stops even better.
Jamil_T mentions that this tour was “probably one of our favorite parts of the trip,” which speaks volumes for those seeking memorable, authentic moments. Briangalante appreciated the detailed follow-up, including the list of stops she could revisit afterward, and even enjoyed practicing a bit of Italian with Martina.
Guila, another guide mentioned in reviews, was praised for her communication and humor, which helps set a welcoming tone. The consistent theme is that this isn’t just a tasting tour, but an engaging, local experience that leaves a lasting impression.
The Sum Up: Is This Tour Right for You?
If you’re after a personalized, relaxed way to experience Florence’s food scene—beyond just major landmarks—this private tour with Martina is a strong choice. It’s perfect for travelers who enjoy tasting the local fare, learning about regional specialties, and doing so in a small, friendly setting. The inclusion of wine and multiple stops makes it feel like a genuine, enjoyable social outing.
While it’s not for those looking for a quick, on-the-go experience or a large group environment, it’s well-suited for anyone wanting an intimate, insightful introduction to Florence’s culinary culture. The fact that it’s highly rated and praised for the guide’s personality and knowledge builds trust in its value.
Just keep in mind that if you prefer a tour with hotel transfers or are visiting very late on a Sunday, you might want to double-check the arrangements. Otherwise, this tour offers a delicious snapshot of Florence’s flavors, served with warmth and expertise—definitely worth considering for your trip.
Fun Private Florence Food Tour with a Local Food Expert Martina
“Our tour guide, Martina, was the perfect mix of knowledge and great personality! Also, her selections of the local market and bistros were perfect…”
FAQ

Is this tour suitable for children or families?
While not specifically marketed as family-friendly, the focus on tasting food and exploring markets can be enjoyable for older children who are interested in food and culture. Keep in mind, it’s a walking tour that involves some standing and exploring.
What’s included in the price?
The $200 fee covers a private guided tour with a local expert, five to six food tastings, two glasses of wine, all fees, and taxes. Hotel transfers are not included.
Can I choose morning or afternoon?
Yes, you can pick a morning or afternoon session to fit your schedule.
What if I want to visit on a Sunday?
On Sundays, the market in Sant’Ambrogio is closed in the evenings and on Sundays, but Martina will take you to different locations with the same delicious food and drinks.
How long does the tour last?
Expect about 2 to 3 hours, making it a manageable addition to your day.
Is the tour accessible via public transportation?
Yes, the meeting point at Santa Croce is near public transit options.
Are there group discounts available?
The tour is private, so it’s just your group. However, group discounts are sometimes available for larger bookings—check with the provider.
Is this tour good value for money?
Considering the personalized experience, quality of food, and expert guidance, many travelers say it’s a worthwhile expense.
What if I need to cancel?
There’s free cancellation up to 24 hours before the start, so you can plan with some peace of mind if your schedule changes.
If you’re looking for a tasty, authentic, and relaxed way to explore Florence’s culinary delights, this private food tour with Martina could be just the ticket. It’s a chance to enjoy local flavors in a friendly setting, guided by someone who truly knows her stuff.
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