If you’re considering a day trip along Italy’s stunning Riviera from Genoa, this tour promises a taste of some of the most charming towns in the region. While it’s marketed as a private experience, reviews suggest that the quality of guidance and communication can vary quite a bit. Still, if you’re after beautiful scenery, flexible sightseeing, and a relaxing coastal drive, this could be a solid option — especially if you’re fine with a mostly driver-led experience rather than a full guided tour.
What we really like about this tour is the breathtaking coastal views and the ease of transportation. It’s a hassle-free way to see three picturesque towns without the stress of planning logistics yourself. Plus, the onboard Wi-Fi is a bonus for staying connected or sharing your photos on the go. But, on the flip side, some travelers note that the guide’s knowledge might be limited, and the experience can sometimes lean more toward transportation than guided exploration.
This tour is best suited for those who want a relaxed, scenic day with the freedom to explore at their own pace, rather than a highly structured, guided experience. If you’re looking for deep historical insights or detailed commentary at each stop, you might find this tour a bit lacking. Still, if your goal is to enjoy beautiful towns and stunning views without much fuss, it could be just the right fit.
Key Points

- Private, flexible experience with a driver who can tailor the day to your interests
- Stunning coastal scenery and iconic towns, perfect for photos and leisurely exploration
- Good value considering transportation, Wi-Fi, and stops included, but beware of limited guided commentary
- Ideal for travelers wanting a relaxed, scenic day rather than a strict guided tour with extensive historical info
- Ferry boat not included, so be prepared for some optional additional expenses if you want to ride
- Timing is approximately 8 hours, allowing for a comfortable pace but still a full day out
A Detailed Look at the Itinerary and What to Expect

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Starting Point and Early Morning
The tour kicks off right at the Genoa cruise terminal at 9 am, making it very convenient if you’re arriving by cruise. From there, you’ll hop into a private vehicle for the day. The transportation is clearly a highlight — modern, comfortable, and equipped with Wi-Fi, which is a nice touch for sharing your journey or catching up on messages.
Santa Margherita Ligure
Around 9:45 am, you’ll arrive at Santa Margherita, a charming harbor town known for its pastel-colored buildings and relaxed vibe. You’ll get about 45 minutes here, which is enough time for a quick stroll along the waterfront or a coffee break. According to reviews, this town forms a lovely starting point, and some enjoy exploring more if they have extra time.
Portofino: The Jewel of the Riviera
Next, a short boat ride (about 20 minutes) whisks you to Portofino, the region’s most famous fishing village. Here, you’ll have around two hours to wander the narrow streets, admire the pastel facades, and soak in the scenery. Many travelers mention how picturesque the town is — like a postcard come to life.
Reviews highlight that it’s a “beautiful drive” and “scenery beyond beautiful,” although some note that the guide or driver didn’t offer much commentary during the visit. You’ll have free time to explore, take photos, or relax in a cafe. The boat transfer back to Santa Margherita at 12:30 pm keeps the pace manageable, especially if you’re not keen on rushing.
Lunch and Free Exploration
Midday, you’ll have an included lunch in a typical trattoria — a chance to indulge in local specialties and replenish your energy. Some reviews mention that the lunch options are excellent, especially if you enjoy fresh seafood.
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Camogli via La Ruta Pass
Post-lunch, the tour takes you through the La Ruta pass, which offers spectacular views overlooking Mount Portofino. This drive alone is often praised for its scenic beauty, with travelers saying it’s like “stepping into a book,” full of rugged coastline and charming villages.
Arriving in Camogli around 3:30 pm, you’ll spend about two hours exploring this colorful fishing town. It’s a quieter spot compared to Portofino, with a more laid-back vibe and fewer crowds. The reviews note that the town’s charm is well worth the visit. Expect scenic streets, old harbors, and a chance to appreciate authentic Ligurian life.
Return to Genoa
The journey back along the coastal road is a highlight, offering more stunning views of the Ligurian sea. The tour officially ends back at the Genoa cruise terminal, wrapping up around 5 pm, giving you plenty of time after to explore Genoa or head back to your ship.
Transportation and What It Means for You

The tour features round-trip transportation from Genoa, with a private vehicle for the entire day. Many reviews acknowledge the professionalism and comfort of the van, with some travelers praising their driver’s courtesy and adaptability, especially on hot days. The onboard Wi-Fi helps keep everyone connected, whether you’re updating social media or just enjoying the scenery.
However, some reviews raise concerns about the driver’s limited English, which might make communication difficult. If you’re expecting a guide who shares detailed information and historical insights, you may find the driver’s commentary minimal at best. One reviewer mentioned that their driver simply asked “where to first?” and kept silent during most of the drive, which could be disappointing if you’re hoping for meaningful guidance.
Ferry Boat vs. Guided Tour
One notable aspect is that the ferry between Santa Margherita and Portofino is not included in the price, which could be an extra expense if you want to ride it. Some reviews mention that the ferry was not running during their trip, which was a source of disappointment for some travelers expecting the boat transfer as part of the experience.
The Role of the Guide
The tour is marketed as a private experience, but reviews reveal that the “guide” is primarily a driver, with some offering limited commentary if they speak enough English. Some travelers appreciated the flexibility, while others were disappointed by the lack of detailed knowledge about the towns.
One reviewer said, “The driver was decent but not qualified as a tour guide,” while another praised their driver’s friendliness and willingness to adapt to their needs. If you’re seeking an educational guided tour, this may not be the best fit, but if you enjoy scenic drives and self-guided exploration, it works well.
Pricing and Value

At $684.14 per group of up to three people, this tour isn’t cheap, but the cost covers private transportation, Wi-Fi, and all the stops. Considering the cost of ferry rides, lunch, and the convenience factor, many travelers find it reasonable, especially for a tailored, private experience.
However, it’s important to weigh what you’re getting. If you want an informative guided tour with historical stories and detailed commentary, this might fall short, as many reviews indicate that the driver doesn’t provide much beyond basic navigation.
On the other hand, if your priority is stunning scenery, flexible timing, and hassle-free transportation, then the price reflects the comfort and convenience rather than guided expertise. Some travelers mention it as good value precisely because it removes the stress of logistics.
Who Should Consider This Tour?

This experience best suits travelers who value scenic drives and picturesque towns over guided storytelling. If you’re comfortable navigating on your own, enjoying the views, and exploring at your own pace, you’ll find this tour a relaxing way to see the Riviera.
It’s also suitable for those who appreciate private transport and Wi-Fi, which make the day more comfortable and connected. However, if you’re seeking a tour with detailed historical context or guided walks, you might want to look elsewhere or consider hiring a private guide for the sites.
Travelers who don’t mind limited English or minimal commentary will likely be satisfied, especially if they’re keen on capturing photos and soaking in the scenery. It’s a good option for those who want to avoid group tours and enjoy a more personalized day.
Frequently Asked Questions

Is this tour suitable for families?
Yes, it can be, especially since it’s private and flexible. However, keep in mind the total duration and the walking involved in each town.
Are the ferry rides included?
No, the ferry between Santa Margherita and Portofino is not part of the package. You can choose to buy tickets separately if you wish.
How much time do I have in each town?
You’ll have approximately 45 minutes in Santa Margherita, two hours in Portofino, and two hours in Camogli, allowing for leisurely exploration.
Does the driver speak English?
Some reviews mention limited English, so communication might be minimal unless your driver is particularly fluent or willing to share information.
Can I customize the stops or itinerary?
Since it’s a private tour, there’s some flexibility. You can discuss your preferences with the driver ahead of time.
Is lunch included?
No, lunch is paid separately at a local trattoria, but many reviews praise the quality of the meals.
What is the duration of the tour?
Approximately 8 hours, starting at 9 am and ending around 5 pm.
What should I bring?
Comfortable shoes, a camera, some cash or cards for extra expenses, and possibly a translation app if language is a concern.
Is this a guided tour?
It’s more of a private transportation experience; guided commentary may be limited, depending on the driver.
What if the weather is bad?
The tour relies heavily on scenic views, so check the forecast and be prepared for changes. Refunds are available if canceled at least 24 hours in advance.
Tour from Genoa to Portofino,Santa Margherita and Camogli
“excellent service and beautiful drive. Gianlucca was professional and courteous. I would definitely recommend him.”
Final Thoughts

This tour offers a straightforward way to see some iconic spots along Italy’s Ligurian coast without the fuss of planning your own transportation. The scenery, towns, and seaside charm are genuinely appealing, and the private setting means you can enjoy your day at your own pace.
While it’s not a guided tour in the traditional sense, it’s perfect for travelers who prioritize relaxed sightseeing and stunning views over detailed historical commentary. If you’re comfortable with limited English communication and enjoy self-guided exploring, this could be a good fit.
On the flip side, if you’re after a more educational or guided experience, you may want to consider other options or supplement this tour with a local guide at each site. Still, for those wanting an easy, scenic, and private day along the Italian Riviera, it’s worth considering.
In a nutshell: This tour is a great pick if you want to enjoy Italy’s stunning coastlines in comfort and privacy, with the flexibility to explore on your terms. Just keep in mind the limitations regarding guided commentary and ferry arrangements. It’s a balanced choice for those who want scenic beauty, relaxed pacing, and private transportation.
Enjoy your trip along the Ligurian coast — it’s truly a special part of Italy!
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