Discovering Florence Through Food: A Hands-On Market Tour & Cooking Class Review
If you’re visiting Florence and want to get a true taste of Tuscan cuisine while learning some useful cooking skills, this Market Food Tour combined with a 4-course lunch and cooking class might be just what you’re after. It’s a well-reviewed experience that blends market exploration, culinary education, and a hearty meal — all in about 4 to 5 hours.
What we love about this tour is its genuine focus on local flavors and expert guidance. The first highlight is the opportunity to be guided through the San Lorenzo Market by a professional chef who is both friendly and knowledgeable, making the experience engaging and informative. The second is the chance to actually participate in preparing a traditional Italian menu, then sitting down to enjoy your handiwork with unlimited local wine, which makes it feel more like a culinary celebration rather than just a demo.
Of course, there are small considerations to keep in mind. The tour involves quite a bit of walking and standing, which might not suit everyone, especially those with mobility issues. Also, since the class is held in a professional kitchen environment, it’s not designed for those seeking a very relaxed or casual cooking experience. But overall, this experience is ideal for food lovers, curious travelers, and anyone who enjoys hands-on activities that leave you with new skills and a full belly.
If that sounds like you, then this tour is likely to satisfy your curiosity about local Tuscan ingredients, and you’ll probably leave with some new recipes and a few tips to try at home.
Key Points

- Expert guidance: Led by a professional chef, making the experience both educational and personable.
- Market insights: You’ll discover the flavors of Tuscany through tastings at San Lorenzo Market based on genuine local products.
- Hands-on cooking: Prepare a 4-course Italian meal, including a traditional dessert, gaining practical kitchen skills.
- Tastings and wine: Sample balsamic vinegar, truffles, and other delicacies, then enjoy unlimited local wine with your meal.
- Convenient scheduling: The tour starts mid-morning (9:45 AM) on select days, fitting well into a day of exploring Florence.
- Limited group size: Small groups of up to 15 travelers ensure an intimate, personalized experience.
The Itinerary: What To Expect

Starting at the Piazza di San Lorenzo, the adventure begins with a walk to the Mercato Centrale, Florence’s bustling hub of local produce. Here, you’ll be guided by your chef through the vibrant stalls, sampling a variety of regional specialties like balsamic vinegar and truffles. The tasting sessions are not just passive; they’re interactive, with your guide sharing tips on how to identify quality ingredients and explaining their significance in Tuscan cuisine.
The market visit is designed to give you a deeper understanding of the ingredients that will later come to life in your cooking. Based on reviews, visitors find Francesco (the guide) personable and informative, making the market stroll both fun and educational. One reviewer highlighted, “Shopping at the market was fun with tastings and interesting background information provided by Francesco,” which sums up the experience well.
Following the market tour, you’ll head into a fully equipped professional kitchen, where the real magic happens. You’ll learn how to prepare three typical Italian dishes plus a traditional dessert. The recipes are handed out at the end of the class, so you can try recreating the dishes at home later — a big plus for food lovers.
The cooking portion is praised for being practical, with reviewers mentioning that they learned useful knife skills and shortcuts that help streamline prep time. One commented, “We learned some knife skills and practical tips which help to shorten prep and cooking times,” emphasizing the value of the class beyond just the meal.
Once your dishes are ready, you’ll sit down to a generous four-course meal, featuring items like Pollo all’aceto balsamico di Modena IGP, complemented by unlimited Tuscan wine. The wine, as many reviews note, is a highlight — “enjoyed with a glass of Tuscan wine,” and “unlimited local wine” adds a relaxed, convivial vibe. The meal is presented in a comfortable, air-conditioned setting, ensuring you stay cool and focused on the food.
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The Menu and Food Quality
Although the specific menu varies, the example dish of Pollo all’aceto balsamico di Modena hints at the kind of hearty, flavorful dishes you’ll learn to prepare. Reviewers rave about the dishes being simple yet delicious, with many expressing how they enjoyed the process and results. One mentioned, “The dishes are simple but very delicious,” which makes this experience accessible even if you’re not a seasoned cook.
Dietary Options & Considerations
Vegetarians are accommodated without extra charges, which is good news for plant-based eaters. However, due to the cooking environment restrictions, vegans or those with severe food allergies, especially gluten allergies, should check carefully or communicate their needs in advance. One review notes that people with celiac disease or severe food allergies need to inform the organizers to avoid risks.
The Experience: Atmosphere, Group Size, and Practicalities
The tour typically starts at 9:45 AM, a perfect mid-morning start that leaves your afternoon free to explore further. The maximum group size of 15 ensures you won’t feel lost in a crowd, and this intimacy lends itself to more personalized attention from your guide.
The experience is held at the Chefactory Cooking Academy, conveniently located near public transportation, making it accessible no matter where you’re staying in Florence. The entire experience includes bottled water, a meal with unlimited wine, and air conditioning in all areas — a thoughtful touch considering Italy’s warm climate.
Duration and Value
At around 4 to 5 hours, the experience balances thoroughness with comfort. For the price of approximately $100 per person, you get a guided market tour, hands-on cooking, a four-course meal, tastings, and unlimited wine — making it quite a good value for a truly immersive culinary experience.
While in Florence, here are other experiences we've covered
- Cooking Class and Lunch at a Tuscan Farmhouse with Local Market Tour from Florence
- Florence: Pasta Cooking Class with Unlimited Wine
- Pastamania – Florence Pasta Making Class
- Florence Cooking Class The Art of Making Gelato & Authentic Pizza
- Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm
- Pasta and Gelato Cooking Class in the heart of Florence
What Reviewers Say
Multiple reviews highlight how much they enjoyed the knowledgeable guides and the delicious food. One reviewer called it “great learning and cooking experience,” and another said, “It is my second class in one week, which indicates how much they enjoyed it.” These positive comments reinforce the idea that this tour is engaging and rewarding.
Who Will Love This Tour?

This experience is particularly well-suited for foodies, those interested in authentic Italian cuisine, and travelers who appreciate learning practical skills. It’s also ideal if you enjoy hands-on activities and relaxed socializing over good food and wine. Families with older children or teenagers could enjoy it too, especially if they’re keen on cooking or trying new foods.
However, if you’re looking for a very relaxed or purely sightseeing-focused experience, this might feel a bit intense. Also, those with mobility issues should consider the walking involved, as the tour includes some walking and standing.
Final Thoughts

This market tour coupled with a cooking class in Florence offers a well-rounded, authentic taste of Tuscany. From exploring bustling stalls to preparing a traditional four-course meal, you’ll leave with not only a full belly but also new skills and a deeper appreciation for local ingredients. The inclusion of tastings and unlimited wine adds to the conviviality, making it more than just a cooking class — it’s a true cultural experience.
For travelers who love immersive, interactive activities centered around food, this tour hits the right notes. It’s especially good for those eager to learn and taste their way through Florence’s culinary scene without the fuss of large groups or overly touristy spots.
Market Food Tour in Florence + 4 courses lunch Cooking Class
“Francesco was awesome. Very personable, friendly and informative. Shopping at tahe market was fun with tastings and interesting background informat…”
FAQs

Is the tour suitable for vegetarians?
Yes, vegetarian options are available at no extra cost, and you’ll be able to enjoy a traditional Italian meal that includes vegetarian dishes.
Does the tour include any dietary restrictions?
Celiacs or those with severe food allergies should notify organizers beforehand, as the environment and ingredients may not be suitable for all allergies.
What is included in the price?
The price covers the market tour, cooking class, a four-course lunch, bottled water, and unlimited local wine. Recipes are given at the end of the class.
How long does the tour last?
The entire experience takes about 4 to 5 hours, starting at 9:45 AM on selected days.
Is the experience good for families?
While not specifically marketed as family-friendly, older children and teenagers interested in cooking or food might enjoy it. Note that the tour involves walking and standing.
What is the meeting point?
It begins at Piazza di San Lorenzo, 22r, in front of the San Lorenzo church, with the cooking class held at Chefactory Cooking Academy.
Can I cancel if I change my mind?
Yes, cancellations are free up to 24 hours in advance, with a full refund. Cancellations within 24 hours won’t be refunded.
What kind of dishes will I learn to cook?
You’ll learn to prepare three typical Italian dishes plus a traditional dessert, with recipes provided to take home.
Is the group size small?
Yes, a maximum of 15 travelers ensures a personalized experience.
In all, if you’re after an authentic, engaging way to experience Florence’s culinary charm while gaining new skills, this market tour and cooking class could be just what you need. It offers a good balance of education, tasting, and fun, making it a memorable part of any Tuscan adventure.
More Food & Drink Experiences in Florence
- Tuscany: White Wine Tasting with Aperitivo at a Local Winery
- Florence Street Food Walking Tour with Wine in Duomo Area
- Leonardo da Vinci Voyage with Olive Oil, Food and Wine Dream
- Chianti Winery Tour with VR & Blind Tasting near Florence
- Florence Street Food Tour with Walking Sightseeing and Local Guide
- Florence: Pasta-Making Class with Wine tasting
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- Leonardo da Vinci Museum Private Tour in Florence’s Old Town
- Florence: Small-Group Walking Tour with David and Duomo
- Florence: Uffizi Gallery Guided Tour with Vasari Corridor
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